We know that Disney, like other media companies, is determined to cut
costs. But some of the big names involved here suggest to me more than just
economizing.

First, ESPN in particular is always likely to fire employees who threaten
to become bigger than the brand.

Second, this kind of feels in part like the cost of over paying for their
MNF talent (and of course you can see the argument that, whatever the
future of ESPN, the most important jewel in their crown will be a vibrant
NFL foothold.)

Third, I wonder if they were trying to hide ongoing dissatisfaction with
high profile talent under the fig leaf of budget cutting. Here I am
thinking of Jeff Van Gundy. JVG’s act has gotten a bit frayed, and lots of
NBA fans love to bash him, but he remained a real signature presence, and
was refreshing in that he was willing to challenge NBA rules and
initiatives. Even when his ideas were absurd, it was nice to have a
presence that punctured the almost fascist devotion to PR that so often
characterizes the Association. I wonder if someone highly placed in the NBA
let it be know that if ESPN was looking to cut talent costs they would not
be displeased if they started with JVG.

On Fri, 30 Jun 2023 at 11:47 AM Brad Beam <[email protected]> wrote:

> Some 20 on-air names have been let go from da Woildwide Leader….
>
> https://nypost.com/2023/06/30/max-kellerman-keyshawn-johnson-laid-off-as-espn-firings-continue/
>
>
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