Intelsat release
RR Sat Signs New Contracts with Intelsat for Content Distribution in
U.S. and Asia
Pembroke, Bermuda, 06 July 2005
Intelsat today announced that RR Satellite Communications Limited (RR
Sat), an Israeli broadcast service provider, has selected Intelsat to
provide two new content distribution platforms in the United States and
Asia, respectively.
In one of the new contracts, RR Sat has chosen the Intelsat Americas-5
(IA-5) satellite to distribute Asian, European and Middle Eastern
content via a new direct-to-home (DTH) platform in the U.S. IA-5 hosts a
large international broadcasting community in the U.S. from its orbital
location at 97°W, presenting RR Sat with the opportunity to penetrate
the U.S. DTH market and expand the number of viewers accessing its content.
In a separate contract, RR Sat has launched a new Pan-Asian distribution
platform via Intelsat on the APR-1 satellite located at 83°E. The
platform on APR-1 will enable broadcasters and programmers to target
cable head-ends across most of Asia, including India and Australia,
using just one satellite.
"Leveraging Intelsat's global satellite fleet allows us to significantly
extend our distribution network around the world and enter new markets,"
said Lior Rival, VP of Sales and Marketing at RR Sat. "We know that we
have found the right partner in Intelsat; they are proactive, efficient
and cost-effective, which will allow us to keep growing our audiences
around the world."
Ramu Potarazu, COO, Intelsat, stated, "Intelsat offers value to
broadcasters by extending the reach of their programming and providing
them cost-effective access to new audiences and markets - our
relationship with RR Sat is a great example of this. In general, the
Intelsat value proposition for businesses is simple: if you're looking
for an effective way to reach new markets and grow, Intelsat can help."
About Intelsat
Intelsat is a global communications provider offering flexible and
secure services to customers in over 220 countries and territories.
Intelsat has maintained a leadership position for over 40 years by
distributing video, voice, and data for television and content
providers, government and military entities, major corporations,
telecommunications carriers, and Internet service providers. Intelsat's
reach, power and expanding solutions portfolio deliver information
reliably and quickly to every corner of the globe.
About RR Satellite Communications Ltd.
RR Sat is the fastest growing provider of end-to-end transmission and
playout services to the global satellite broadcasting industry. This
includes channel distribution and backhaul services, SNG services,
sports feeds and other occasional feed services. It also includes
production support, playout centers and other value-added services to
provide customers with complete solution. RR Sat's new focus for 2005 is
VOD, HD, MPEG 4 and Media 9 broadcasting. RR Sat provides global
distribution services via satellite on a 24 hour per day basis to more
than 150 TV channels on 10 digital platforms all over the world.
--
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