Right now, the "ad" in the sidebar on the right-hand side of Twitter.com is invariably: i) a micro, community, or feel-good sort of app, ii) a mega-app that most people already know about, that has VC, connections to Twitter folks directly, or a good PR firm.
This leaves many non-Bay Area (or medium-sized) apps out in the cold. So... can Twitter stop anointing the top dogs in such a willy-nilly fashion? Instead of this annoyingly vague "editor's choice" language about the selections, can you either set-up a transparent process whereby apps can be submitted, voted on, whatever... or just convert the whole thing to paid ads? It's incredibly frustrating to see sub-par apps like wefollow.com promoted just because its founder is buddy-buddy with Twitter folks. Or for other well-known apps get their "version 2" promoted just because, well, it's version 2 and it's well-known. The choices you guys make have significant repercussions. And it's increasingly frustrating to find you guys focusing more and more on market leaders. While I suppose that may make sense from your perspective, it deprives smaller apps of their ability to compete, and it ultimately stifles competition. It would be far easier if we were allowed SOME VOICE by converting the whole thing to paid ads, and letting us buy at least SOME space. (Or why not just list ALL apps, and weight their presence by, e.g., click-thrus, votes, etc.)
