George,
    I made that point as well. Tim's position is very simple: If I print 
it, I need to know it will be purchased. The IBM name increases 
visibility, but he needs to have some basis for believing that sales 
will follow from publication. We are a notoriously 'penny aware' market.

     - Charles Barouch

George Gallen wrote:

> <>now that IBM own UV, that might make for some bigger pull, like if 
> the title of the book is IBM's Universe/Unidata Multivalue Database.
>
> People will the IBM part and give it a little more respect than just 
> "oh, Pick".
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