Susan, I've had this up on my screen all day, pondering this topic and your comments on it. While I applaud companies who make concerted efforts for overall betterment in any direction, I have grave concerns over the current "kermit-chrome" movement. If it were about saving the planet, that's something to get behind. But it's not. Rather, it's first and foremost a marketing angle to try to improve perception among an increasingly cynical market.
Case in point: I received correspondence from a company touting itself as "going green" with all sorts of platitudes about saving the environment, yada, yada, yada. I would have really appreciated their efforts had this correspondence not been done via a big color catalog. Frankly, the concept of a small software company "going green" and achieving any positive impact (other than the market perception issue) is laughable. While I'm all for making big changes through small moves, I believe the greatest effort to be "green" will pale in comparison to the global positive impact that corporate honesty and integrity could bring. For starters, a company could stop talking about "green" and just do it. At least then there's a chance that they're being honest about it, rather than bastardizing altruistic causes for personal gain. -K ------- u2-users mailing list [email protected] To unsubscribe please visit http://listserver.u2ug.org/
