> From: Bill Haskett
> Ouch!  And we moved over to U2 for the IBM name.

That's not a trivial point.  Of the companies who have bought
into U2 or stuck with the databases through their adventuresome
history, I'd say a significant percentage have this platform
rather than an MV competitor's because of the branding rather
than the feature set.  I'm sure most companies will stick with
the platform to avoid the pain of migration, but some soul
searching is in order for those who like to associate themselves
with large and stable names.

I've always felt the perception of the significance of IBM
branding has been much higher than the actual benefits derived.
That is - it would have been nice if IBM were as good a business
partner to U2 VARs and end-users as they are to their DB2
channel.  It seems U2 vendors (and end-user IT people who have to
sell their technology choices to their upper management) have
continued to play the Big Blue card, even though at times it
seems IBM Corporate was unaware that these databases even
existed.  This could be an opportunity for some market expansion
with a more flexible and nurturing vendor/partner.  But I'll say
up front that the profile of Rocket Software fits the "acquire
and sustain" model more than it does the "enhance and expand"
model.  It'll probably be at least a couple years before we get a
good picture of how this might play out.

All that said, I think Susie Siegesmund and her team have done a
great job within the IBM machine to preserve the platforms and
keep them moving forward.  My reservations have always been about
what IBM wasn't doing for the platform, which isn't related to
what it looks like the U2 team have done and have been trying to
do.  Good luck to everyone on the U2 team making the move.

Tony Gravagno
Nebula Research and Development
TG@ remove.pleaseNebula-RnD.com
remove.pleaseNebula-RnD.com/blog
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