> From: Bill Brutzman
> People can write pdf eBooks without losing their homes...

You're missing the "math" part.  That doesn't just include the
cost of paper and distribution.  It takes time to write material,
time during which an author isn't generating other income.  That
means near-term risk for a possible but unlikely long-term future
return.  During that time, where is the money coming from to pay
the bills?  And if that long-term return doesn't come in, who's
paying the bills or the interest on the loans taken out during
the period of risk?

You can certainly assume that someone qualified to be an author
is also financially capable of taking a month off to take a risk
like this - but that's not a great assumption to make.  "A month"
you say?  Yeah, at least a couple months really.  It takes a lot
of time to write quality material.

You could assume that an author is gainfully employed and has a
regular check to cover the bills.  Maybe they'll do all of their
writing in their "free" time on evenings and weekends.  Fair
enough, but most people I know haven't had any "free" time in
years, especially not to spend on a risky investment.  And
writing a book in such "free" time is sure to extend the time out
to several months.

You can assume that people who get their hands on a PDF will not
share it, and every copy distributed will yield an equitable
return.  I wouldn't bet on this either.

You can assume that the author can make use of some form of
security to protect the assets, but (without too much more math
here) the cost and aggravation to implement security like this
can be prohibitive unless you have guaranteed volume.
(Aggravation can come from proprietary protection mechanisms,
lost keys, lack of ability to move the media across devices, and
other hassles for both vendor and consumer.)

When faced with the number of problems that need to be solved,
anyone motivated to write educational material can get easily
demotivated.  I'm just expanding on details above but I think
it's reasonable to conclude that anyone who has considered
writing a Pick book in the last 15 years or so has simply decided
that it's too much effort with not enough potential return.

T

> From: Tony Gravagno
> Related, there isn't a critical mass of potential buyers to 
> balance the income potential with the cost of writing and 
> publishing a book.  Without getting into the math of 
> balancing investment vs income and the consumer price for a 
> book, it's just not worth it for someone in the Pick market, 
> nor a publisher, to publish a book for the Pick market 
> itself, or even for the outside world.

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