I agree. I think we should appeal the different user bases or segments, tailoring the advert to each, and in some cases to all of them at the same time. Like advertising PS3 or XBox360 as a complete solution in some cases, and in others focusing in that is it the best family solution (Move or Kinect), the best FPS solution (PS3 Killzone as exclusive and the big mainstream hits too Call of Duty franchise, ..), XBox360 (with Gears of War as exclusive plus the mainstream ones), the best racing solution.
So I mean, I think we should play in both fields, "segment focused" efforts in one hand, and "whole platform/solution" in the other. Now talking about Ubuntu, I would put the spotlight on the designers, artists and entertaining segments, which will give the cool effect to Ubuntu that will lure more people to Ubuntu. - *3D*: It is worth seeing what people is doing with Blender these days, some of them doing their presentations on Ubuntu laptops. Watch the Blender conference 2010 (videos are several on friday, saturday and sunday) http://www.youtube.com/watch?v=gCoQXgXWSc8&feature=related. Specially interesting is Bioblender <http://bioblender.eu/> http://bioblender.eu/ (in the video, Bioblender is running on Win7, but they all the time stress that Bioblender has been developed with open source tools and runs on Linux) http://www.youtube.com/watch?v=r-2SLVUakL0 look at 4:29 and 20:40 - *Music*: I think that the UbuntuStudio initiative it is ok, but for me it is wrong because you have to choose between installing Ubuntu or UbuntuStudio. For me this is a huge disadvantage over Win7 or OSX. We should be able to have *one* only distro (Ubuntu+UbuntuStudio) that is able to run the music apps on Ubuntu without the RT kernel issues or the ALSA / JACK configuration nightmare. Also we should be able to get as low latency as Win7 and OSX have, this is what the RT Kernel is for, right? Why do they have it built in on the OS?. On the other hand lately some apps are gaining momentum like - Renoise: www.renoise.com (video http://www.youtube.com/watch?v=XZoCscMbW9w&feature=player_embedded) For this video is an example of what a cool OS can do. Renoise runs on Win7, OSX, and Linux. That video is running under Win7. This video is specially cool because they are using the Novation Launchpad with the app. Another cool thing with this app is that they have recently added scripting with LUA to it. This will boost the results, I bet. - Energy XT: www.energy-xt.com (video http://www.youtube.com/watch?v=q5cLvS7-gv4&feature=channel_page) Unfortunately we are loosing a very interesting feature, VST compatibility, only available on WIn7. - The ideas about these two apps have been taken from the indamixx page. A new company creating a new distro, from Meego in their last version, and bundling it with hardware. Although the distro can be purchased separately http://indamixx.com/shop-224.html the packed distro is called Transmission Pro OS. http://indamixx.com/ This is just Linux, and what they have achieved is amazing. I think we need this cool factor. Worth watching these videos http://www.youtube.com/watch?v=wrb4YiuitP0&feature=mfu_in_order&list=UL http://www.youtube.com/watch?v=C8ijkoxFhUQ&list=ULRtXAYVwzJrk&playnext=1 - *Games!!!: *Ubuntu will not be mainstream without games. We still need to improve graphics drives, specially on ATI/AMD cards, right? I was eager to get Steam on Linux, but seems that inconsistency with the graphics/sound APIs side of the OS have made Valve desist, isn't it? We still have PlayOnLinux, but broken currently. It does not work. At least we have MAME. - *Office*: For me OpenOffice is much more mature than people say. I do not know why there is no more support to IBM Lotus Symphony on Ubuntu 64 bits, something is this regard should be done. For me it is clear that the Open Source office solutions are the way to go. Soon their user base is going to be expanded exponentially as the new fast growing countries use more and more the computers. *Pros of Ubuntu*: - Eyecandy, Ubuntu is absolutely mature in that matter. - Eficiency, for older hardware. - Stability. - Security, we should advertise on this. I am always reading reports of how the eCommerce could grow if the people weren't so scared about buying online. - Programming and Scientists, I have many friends in theses fields, and I know they are comfortable on Linux or Ubuntu. - Virtualization: Virtualbox, very good. - Ubuntu software center, it is a marvel to have all the software under one place, that feels secure. For me this is one of the biggest advantages of Linux, the repositories. - Ubuntu Remix, for tablets and Netbooks. I am eager to get a proper tablet, at least Atom and 1GB of RAM to install Ubuntu Netbook on it, and have a proper OS on a tablet. Very good the approach to ARM CPUs. - Skype, finally. - OpenERP client,OpenBravo, Centrify already in the software center. - Multimonitor setup. Ubuntu already works better than Win7 with several monitors. This is a pleasure, but it could work better if I were able to display a workspace on each monitor. - Professional support: Ubuntu and Canonical are already doing this. But this is not marketed! Who knows this?? I had to dive into the Canonical pages to find out about the certification and partnering programs. - others ... R project, math software, .... (why Mathematica is not on the Ubuntu Software Center) I think the future is with Ubuntu, and the more could it is the software and the more HTML5 progresses, the better. Flash support needs to improve, though. Most importantly, I am seeing at the university that little by little they are substituting WinXP OS with Ubuntu on the same hardware and people are accepting it really well. Two years ago the students complained, I was the Ubuntu freak, people know I liked Ubuntu, I had to explain what an OS is ("Faculty of Economics and Business Sciences" and Marketing too) an what were the differences between XP and Ubuntu. But not today anymore, people just do not notice it or don't care at all. Only a little in regards of OpenOffice being considered a cheaper office. But for the 3 to 10 times a day 5-minutes Facebook, mail and some website check, they go absolutely fine. There are computers everywhere in the university. *What can Ubuntu and Canonical do?* In my point of view (and not counting on the resources necessary for this), Ubuntu must lead several initiatives for this. 1) Please Valve and Steam and if possible, important engines such as the Unreal Engine, the Id software one .... I think Ubuntu must champion some hard initiatives (like the one with Wayland) to have a real substitute to DirectX/Direct3D. Wii and PS3 run on Linux and OpenGL, so they must have the other APIs (sound, input from the controllers), it is just they are a unified and clear platform where to develop, we need that. Why not sort of copy the solution they are using on PS3 or Apple? They are Linux/ Unix after all. I know about SDL, but it is obvious that it is not enough. 2) Doing this (1) also many other little developers will want to create cheap apps (1 to 5€, or for free because the use the service model, such as Evernote) for Ubuntu. I know Ubuntu it is working on that as I see the progresses that the Ubuntu Software Center is doing. 3) Once API's are *unified and clear* making contact with the main software developers. I know the Canonical Partners and the "For Purchase" is there for that. People criticize that having For Purchase apps in Ubuntu is like marrying the devil, but I know that only the geeks care for that. Maybe if the software developers would know that their apps are not going to be pirated in Ubuntu because they are properly treated in the Ubuntu Software Center they would accept lowering their prices and making them more affordable. We all not that is happening with people such as the architects that need very specific apps like Autocad or Archicad. Having Autocad, Photoshop, Mathematica, Steam right on the Software Center would be an incredible lure for many people. Believe me, people just want on OS that runs well, the purists also have Debian, and the OpenSource apps in Ubuntu. 4) Once we have made this and have the big ones on board, we would be able to gain momentum and get benefit from the network economies (Stategy Management concept -my favourite- those that are important in standards). Once achieved that, Ubuntu would be able to earn money a little % with each transaction (not from the user as when you purchase Win7) . As the low cost Ryanair air flights company does. 5) Proper professional support for Ubuntu. It is there, but I think there is not enough marketing effort to it. Red Hat (even CentOS) is famous for that, they have got that niche in the Linux workspace. Oracle has been doing it too, their Unbreakable Linux initiative (good branding too!!). A proper professional newsletter should be set in the same fashion that all the big players have (ex-Sun, Oracle, IBM...). For example, Sun where dedicating several of their newsletters to Pentaho, the Open Source Business Intelligence solution, and demonstrating how well integrated they were with Pentaho. Why not doing that, and with OpenERP, Centrify, O3Spaces ........ *Apologies:* I would like to apologize to all you, this is my first email and this has been surely extensively discussed and taken into account as I see Ubuntu is already doing much of what I have told. I would also like to apologize for the many mistakes I am surely doing while typing this. I am in a hurry. Sorry. Keep up the amazing work Ubuntu!! Best regards, Alex Marin On Thu, Nov 25, 2010 at 11:12 AM, Tarek Said <[email protected]>wrote: > Hi all, > > I think Jan is right (although I couldn't read the article). Who are the > adverts aimed at? Desktop users used to Windows? Enterprises interested in > professional applications and increasing productivity? Experienced users > looking for a better O.S? Programmers? Designers? > > Will all the team focus on different adverts for different targets, or will > we be divided in subgroups? > > I don't have a marketing degree, but I was thinking that maybe the adverts > could show different people (i.e people with different needs) explaining > Ubuntu's features, how it works and how it helps them, using their own words > (not technical ones). > > Cheers, > Tarek. > > 2010/11/25 Jan Stedehouder <[email protected]> > >> >> >> 2010/11/25 Jason DeRose <[email protected]> >> >> Hello, everyone! I'm a tad confused about the scope and exact goals >>> of this team, so hopefully this is basically on topic... >>> >> >> Good point to raise this issue ;) >> >> >> >>> >>> I'd love to see more video capturing the *people* behind Ubuntu. If >>> you search for "ubuntu" on places like vimeo, youtube, you get almost >>> all screencasts (which are important, not saying there should be >>> fewer). But I think if people ask themselves why they participate in >>> Ubuntu, "software" probably isn't the first thing that comes to >>> mind... they participate because free software is really about a bunch >>> of cool, fun people doing something they love. >>> >>> >> True, Ubuntu is about people as much as it is about technology. When you >> talk about advertising you need to know your target audience, though it also >> counts for instance when you are writing teaching materials for users that >> are just beginning with Ubuntu. I wrote about that last week: >> >> >> http://www.basiscursusubuntu.nl/2010/11/17/beginnende-gebruikers-wie-zijn-dat/ >> >> It's in Dutch but I will translate it in English somewhere next week >> (Google Translate is doing a decent job for thos who can not wait: >> http://tinyurl.com/35kg3jy0). >> >> Take care >> >> Jan >> >> * >> * >> >> _______________________________________________ >> Mailing list: https://launchpad.net/~ubuntu-advertising >> Post to : [email protected] >> Unsubscribe : https://launchpad.net/~ubuntu-advertising >> More help : https://help.launchpad.net/ListHelp >> >> > > _______________________________________________ > Mailing list: https://launchpad.net/~ubuntu-advertising > Post to : [email protected] > Unsubscribe : https://launchpad.net/~ubuntu-advertising > More help : https://help.launchpad.net/ListHelp > >
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