@mpt is correct.

Having a well known PPA with a good reputation is better than being an
official project member.  You get most of the benefits of being a
project member with none of the overhead costs of officially joining.

The community is familiar and comfortable with using Launchpad to get
current software.  PPAs provide the easy 80% of an app store
implementation for Ubuntu.

The has the side-effect of making Ubuntu sticky.  People that try to
leave Ubuntu often discover that they depend on the convenience of PPA
packages.  This dynamic probably explains the Canonical Ltd position on
the https://bugs.launchpad.net/launchpad/+bug/188564 ticket.

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https://bugs.launchpad.net/bugs/578045

Title:
  Upgrading packaged Ubuntu application unreasonably involves upgrading
  entire OS

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