I think there is no one fix for this. But a combination of the
backports, PPAs, the USC updates UI, myApps, more promotion right in the
software center, crowd-sourcing and a project like getdeb which states
that "UbuntuBackports project has a limited scope in comparison. GetDeb
extends the official repositories and unlike the official packages,
GetDeb packages do not have a predefined release schedule - new software
versions are provided as they become available from their authors."

But another factor is that many developers don't feel they have control
of when their apps (and specially their app-updates/bug fixes) get
included in the software center. They want a wide audience to start
using/testing their apps ASAP. They lose motivation and engagement. We
need to start changing this perception.

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https://bugs.launchpad.net/bugs/578045

Title:
  Upgrading packaged Ubuntu application unreasonably involves upgrading
  entire OS

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