>I believe it's totally ok to talk about Windows or Apple or iPods
without saying Windows® or iPod™

Do we have an obligation to refer to someone else's property in the
manner they want it to be referred?  You may believe that it is okay to
refer to the intellectual property without the symbols, but the property
owners would disagree, as stated in their trademark policies.

>Apple and Microsoft refer to themselves all the time without using
funny symbols next to their names.

I also don't recall any instance of a property owner displaying the
trademark symbol when referring to its own property, but the stated
policies are guidelines for how the owner wants third parties to refer
to its property, in order to protect its brand.  For example, when you
see references to Facebook and Twitter in text, the trademarks will
generally start with capital letters, per their respective trademark
guidelines, in even though the stylized trademarks (i.e. on their
website) feature all lowercase letters.

>Those symbols makes things harder to read which is why they aren't used much 
>outside of logos or advertisements.
>
>The change also introduces complexity and inconsistency.

Generally the trademark policies state that the first promient reference
to the property must display the trademark symbol and subsequent
references don't have to display it.

>Why don't we care about the trademarks of Pidgin or Xubuntu?

I did search for information regard a trademark for Pidgin and I only
found a reference to a trademark in a mailing list and nothing else to
confirm it.  I was unaware of Xubuntu's trademark and honestly did not
look into it.

I'll have time to do whatever the consensus is.

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https://bugs.launchpad.net/bugs/1063453

Title:
  references to 3rd-party intellectual property need to be displayed
  with trademark

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