On Friday 04 August 2006 8:34 pm, John Little wrote: > Some rambling thoughts about video as marketing tool. > > 1. It demystifies Linux. The perception that it's too technical, nerdy, > command line driven, probably ugly, etc is probably the biggest barrier to > adoption today. > > 2. Eyecandy matters and Linux has an edge right now. People have to see it > in action to appreciate it. If you've played with Xgl on a laptop you've > probably noticed the reactions it gets. It makes people want to switch - > all the other concerns (most of them myths) go out the window. > > 3. Myth Busting - Don't just tell people Linux can run games. Show them > World of Warcraft running well on just one of your many virtual desktops. > Show them multiple video sources playing in overlapped semi-transparent > windows. Pull up OpenOffice and edit some Microsoft Office documents. Plug > in a handful of USB devices while they watch. There are tons of myths and > irrational fears to be addressed. > > 4. Web 2.0 - Make content, package it in the right format (YouTube - Google > Video), and people will share it. I think rolling out many official Ubuntu > videos - all short, similar in style, and with a dedicated host (I'd prefer > a hostess - more myth busting) would be tremendously effective. Push them > out through both official Ubuntu sites and the online hubs like YouTube and > Google. Bloggers love to talk about Ubuntu and having a library of cool > videos at their disposal will fuel more discussion. > > 5. Encouraging others, empowering them, to create their own Ubuntu videos > will be even more effective. Make these short demos, tutorials, and > testimonials an official part of the community. Drive it by recognizing > standout content creators with prizes. Round up the best videos at a > central hub so that they become not only a PR-marketing force but also a > source of technical support for new users. > > Anyway I could ramble on. To test out some of these ideas that I created > UbuntuVideo.com <http://www.ubuntuvideo.com>. (http://www.ubuntuvideo.com) > It's nothing special, just what I could toss together in a day. But it > hints (only hints unfortunately) at some of these concepts. I'll likely > maintain it in it's current format but the main goal was to share some > ideas and maybe spark some discussion. I'm new to the marketing team so if > I've stepped on any toes it was completely unintentional. Apologies in > advance :)
John Little, A picture is worth a thousand word, but a video is just amazing. WOW yeah something like that, but with content that will help everyone You are right with my thought that video would demystifying Linux, but I am thinking we need to start figuring out our purposes. First we have our audience, The ubuntu community, In our meetings and on the mailing list we can say that the Ubuntu community can be summarized in 3 categories. 1. The explorer- Just trying Linux for fun or somehow got a hold of a live CD and gave it a try. They are curious about it, but are scared to install it on their computer, Some of them have not tried Linux but heard about it an want more info.They are terrified of the command line. 2. The n00bie- Just started Using Ubuntu and want to learn how to use it. He or she is used to their old OS and need some help discovering Ubuntu and maybe some direction on how Ubuntu is not just good enough, but in some cases better than their old OS. They need direction (detail), encouragement, help. 3. The Linux pro- They have being using Linux for some years and are used to the command line, in matter fact they love the command line. They feel they already know everything there is to know about Linux. They feel that GUI are slower and are interested to know how to help. what we want to accomplish? 1. To inform- WE want to let the community know what is going on the community, third party projects, developments, community events,etc All users benefit from this 2. To promote- Promote what Ubuntu (all of its derivatives) What makes Ubunutu special?Why should I use Ubuntu. We also want to promote Linux overall. This is mainly for users 1 and 2 To educate- We can teach people how to make the best out of their Ubuntu, teach them how to use their new software or help old users about new software or new ways to do old stuff. To continue with the katapult example I used before. A video showing off upcoming features would inform users about the software and in a way promote it to people that don't know about it. The video would be about eyecandy and just show it off to the max. a video or article with a detail tutorial on how to write their own plugins might be more in the realm of educating Ubuntu users. Maybe what we want to do is to make a video showing off and and then tell them at the end that anyone interested can go to an .html or .pdf tut that show them how to write their own plugins. I think that both things would attract all of our users. First it shows off katapult, informs users about its new release, it promotes a piece of software done by the kubuntu team, and educated current users about how to maximize its use. Another example would be to have a video showin off Add/ Remove as Corey Burger (http://www.advogato.org/person/Burgundavia/diary.html?start=93) suggested on his blog. We could have a video showing how easy it is to use and maybe even show how easy is to install Opera and other stuff from the commercial repo ( this way people know that Ubuntu is not allergic to non-free stuff they feel they need). then we can have an article on the advantages of the Debian packaging system over other linux systems, and also why is better this way (no random packages all over the internet, packages go trough thorough testing, optimized for your system, etc) Ok, enough rambling tell me what you all think Sara
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