John Little wrote: > Some rambling thoughts about video as marketing tool. > > 1. It demystifies Linux. The perception that it's too technical, nerdy, > command line driven, probably ugly, etc is probably the biggest barrier > to adoption today.
At my Infopoint table at teh local computer fair/s I was heartened by one onlooker's comment: 'I had heard about linux, and now I have *seen* it, I will try it!' I noted tha the he had *heard* about it previously. I gather that in general advertising and marketing terms, people are thought to have typically three 'exposures' to a new product before committing to 'buy' - an exposure being an advertisment or friends comment etc. The initial exposure alerts interest, the second presumably reinforces, and the third hopefully is pushing at an open door. -- alan c -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
