John Botscharow wrote: > On Wed, 11 Jun 2008 19:36:50 -0400 > "Cory K." <[EMAIL PROTECTED]> wrote: > > I snipped most of this because I want to focus on the last part of what > Cory said. I think most of us are familiar enough with the ongoing > discussion on this subject for me to spare you all the repition :-) > > The core must be made up of people who can get things done. People of > > action. > Cory, please define what you mean by action. I think not all of us > define action the same way.
People who can come up with ideas and follow through on them. Not just endlessly debate or talk. :) > > So who thinks they fit that bill? Who can dedicate the time to getting > > things done? Do you have the skills needed? > > I can certainly dedicate the time to this team. Matter of fact, from my > perspective, I already do devote a great deal of my day to this > team. :-) >From my P.O.V. you would be fine with some guidance since your weak point seems to be the Ubuntu culture. I would be fine to help offer advise here. Email me separately if you want to chat. > What skills do you think the core team should have? Marketing skills > and experience? ? These are the two > most important, IMHO. Developer skills? Not important at all, not for a > marketing team. Familiarity with all things Ubunu? Useful but not > necessary except perhaps for the ED. Yes. "Organizational skills and experience" are very important. As well as understanding your audience. > > To me, once we have the people to actually "do" something, then they > > can decide on what to do. They will draft the plans, then the people > > watching can decide if they want to get involved. > > I think we already do. Well... kinda. :) Lots of talk with nothing concrete yet. IMO there really can't be much done until clear power is established. Some may think that sounds bad. Lots of people in our community think "power" has a negative connotation but without clear leadership, and recognized power within that leadership, nothing will get done. You'll just get questioned and resistance with everything you do. > I know of at least 5, myself included, who have > stepped up and expressed an interest in being part of the leadership of > this team. And each of the five, from what little I know about them, > have different strengths that would compensate for others weaknesses > and complement each other very well. > > Not to ruffle any feathers, but it seems to me, to put it plainly, a > lot of the members of this team seem to have a resistance to the idea > of any kind of leadership or organized direction for this team. They > want to be able to do what ever moves them, whenever it moves them. But > real marketing does not work that way. Real marketing requires > integration of efforts. A project like organizing a letter writing > campaign can be done by one person, if it were a self-contained > isolated project. but if it is a part of a greater marketing strategy > to shift the balance in the OS market, as it should be, then that > greater strategy requires that that project be coordinated with the > release party guide, the spreadubuntu web site, the FCM magazine, > Ubuntu News, and everything else going on here at the marketing team, > as well as Ubuntu as a whole. and it all needs to be geared toward > fixing Bug #1. > > Marketing cannot be viewed as a collection of isolated battles. It is a > WAR. And a war is not won by single individuals working in isolation. > They are won by organized armies where each soldier has and knows their > own role. but everyone's efforts are coordinated by a high command. > > Yes. the military analogy might be extreme, allow me some poetic > license to indulge in a little hyperbole here, but it is appropriate to > the point I am trying to make. Marketing cannot be done by a bunch of > loose canons running helter skelter. It has to be organized and > integrated. That requires some sort of leadership that is accepted and > acknowledged by the team. > > One more point. Marketing is, to a large part. a matter of timing - > doing the right thing at the right time. The way I see it, and I'm sure > there will be disagreement on this, but I am going to say it anyway. we > missed a very good marketing opportunity with the Becta thing because > we were in position, structurally, to respond in the time frame given. > How many more opportunities are we going to have to miss out on? Not much opinion on this. :) > Yes, this issue is on the agenda for next month's meeting. but can we > afford to wait that long? I don't think so, but I'm probably in the > minority here. > > I think we should seriously consider resolving this issue long before > the meeting. The sooner the better. Yes. From the looks of posts lately, another meeting is in order. I'll be sure to make that one. -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
