On Tue, 19 Apr 2005, Ben wrote: > > A recent trend towards the abbreviation of long commercial titles, as > demonstrated by other companies' employing shortened forms of their names, > such as The International House of Pancakes (IHOP) and Howard Johnson's > (HoJo).
Not really such a new marketing trend. Howard Johnson's has been popularly known as HoJo for as long as I can remember. There's even a song from the early 70s by NRBQ (New Rhythm & Blues Quartet), "Howard Johnson's Got His HoJo Working." http://www.mp3shits.com/download/download.php?skey=8edcd982114076e3add92e3da1ef0167&key=32745 Cheers, Jayfar -- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PhilaDeco.com AIM: PhilaDeco ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ---- You are receiving this because you are subscribed to the list named "UnivCity." To unsubscribe or for archive information, see <http://www.purple.com/list.html>.
