Richmond wrote:

> I cannot see why there is a need to have a name that is distinct from
> the IDE...

Because words have meaning. Forgive the seeming tautology, but there's a point to this:

The programming language is not the same thing as the IDE, or even as the engine on which the IDE sits. While all three are inextricably bound together, each is a separate thing; each deserves some way to refer to it without confusing it for something else.

The problem many had with using "Revolution" to describe both the product and its language is that it removed any concise way to distinguish exactly what it was you were talking about.

Now with "RevMedia", "RevStudio", and "RevEnterprise" as the product names and "RevTalk" as the language name we have the branding consistency that was desired but without the ambiguity.

Devin's points about "*Talk" are spot-on, IMO. I rarely meet anyone who's even heard of HyperCard any more, and since we're talking about a language whose main selling point is its English-like syntax, using "*Talk" makes that clearer than "*Code" or even "*Script".

RunRev Ltd. has undertaken a good deal revision to both their branding and the product line over the years, but I can honestly say this is the first time I feel the changes have unqualified merit.

RevMedia, the browser plugin, and the server engine are all free, things which some of us have been advocating for years as essential to evangelizing the language.

The branding across the product line is more consistent than ever, and at long last uses terms which don't pull up 30 pages of non-Rev-related results in SERPs.

A+ across the board.


> MetaCard as the Heretical Bunch.

Know the engine.
Trust the engine.
Use the engine.

;)

Reduce the differences between development and runtime, and you reduce time-to-market.

--
 Richard Gaskin
 Fourth World
 Revolution training and consulting: http://www.fourthworld.com
 Webzine for Rev developers: http://www.revjournal.com
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