Richmond wrote:
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First of all; in computer programming languages everything
must be explicitly stated, while in human languages so much
is implicit, or is encoded in non-verbal ways.
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IFF, Runtime Revolution want to carry on appealing to the
Saturday-afternoon hobbyist crowd then 'English-like' might
be OK.

BUT, I wonder (apart from the Las Vegas Drive-In Wedding Chapel)
how many people who are prepared to pay £125 are Saturday-afternoon
hobbyists.

I agree that the scripting audience once identified as "the inventive user" is largely mythic in the modern world; such personality types exist but in the post-HyperCard/post-BASIC world are more attracted to the many available point-and-click systems for the specific tasks they might be interested in. Long gone are the days when buying a computer always meant learning to write your own programs.

Modern scripters probably already know a language, or two or three, and chances are at least one of those is JavaScript.

So why would "English-like" appeal to them?

Because the true cost of using a new language isn't the IDE price. Far more expensive is the time it takes to learn the new language. If a scripter can grok Rev in far less time than it would take her to pick up any other second language, Rev's chances of being that second language increase.

--
 Richard Gaskin
 Fourth World
 Revolution training and consulting: http://www.fourthworld.com
 Webzine for Rev developers: http://www.revjournal.com
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