when do you guys write "product", do you men "computer / software product" only, or does it apply to any kind of product ? I'm asking because in the field of movies for instance, a "superior" film
with low marketing resources can nevertheless meet a great success by word of mouth... this happens on a regular basis. And the opposite also happens : a bad movie with huge marketing resources can fail, because of word of mouth... JB > Well, Lynn, while I wouldn't disagree with your perspective, I would > nonetheless argue that a world-class technology product with few > marketing resources and no legal clout will get buried by a > competitive product which, though inferior, has more marketing money > and/or legal backing 99 times out of 100. > > While it's certainly true that you can spend gobs and gobs of money > and still end up with a total failure, it's less likely than having a > total failure from *lack* of marketing resources. And given a market > with two products characterized as I did above, the one with more > marketing will beat the superior product with mind-numbing regularity. > > On May 3, 2005, at 10:28 AM, Lynn Fredricks wrote: > > >> Amen. > >> > >> It's never about the technology. I've seen so many great > >> technologies buried by inferior products that had either more > >> marketing money or better lawyers than I've seen succeed. > >> > > > > Technology isnt usually what wins the day, but neither is it > > entirely money > > or lawyers, but strategic use of both. Marketing (and sales) isnt a > > big > > packaging machine that vendors throw money into, as its very > > possible to > > spend gobs and gobs of money and still end up with a total failure. > > > > Best regards, > > > > Lynn Fredricks > > President > > Proactive International, LLC > > > > - Because it is about who you know.(tm) > > > > > > > > _______________________________________________ > > use-revolution mailing list > > [email protected] > > http://lists.runrev.com/mailman/listinfo/use-revolution > > > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ > Dan Shafer, Co-Chair > RevConWest '05 > June 17-18, 2005, Monterey, California > http://www.altuit.com/webs/altuit/RevConWest > > _______________________________________________ > use-revolution mailing list > [email protected] > http://lists.runrev.com/mailman/listinfo/use-revolution _______________________________________________ use-revolution mailing list [email protected] http://lists.runrev.com/mailman/listinfo/use-revolution
