Richard Gaskin wrote:
the Software and Information Industry Association. In addition,
the Software Publishers Association (SPA) estimates that 16 percent
of computer users are on Macs.
<http://macdailynews.com/index.php/weblog/comments/5933/>
I haven't seen how those figures were derived either, but it raises an
interesing question:
If Apple, for the first time since Jobs came back, not only returned
to the 10% marketshare of a decade ago but actually exceeded it by
another 6 points, why wouldn't Apple be shouting this from the rooftops.
If memory serves, at 16% this would mean we currently have the largest
marketshare in the history Mac history.
You're confusing marketshare and installed base share.
The theory is that Wintel (or at least Windows) users need to upgrade
more frequently (because every new version of Windows is more bloated -
apparently new versions of OS X have been the same or even more efficient).
If you had 2 users each buy a machine at the same time
Windows users upgrades his machine every year
Mac user upgrades his machine every 3 years
So Mac has 25% of the *marketshare* - but still has 50% of the users.
Hence the long-term (and increasing) difference between marketshare and
%age of users. Gartner has always published marketshare data.
--
Alex Tweedly http://www.tweedly.net
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