Xavier....
And now you've BEGUN the process of describing benefits. Good start.
Needs to be pared down and made more succinct. My attempt earlier
seems like it might be somewhat close.
Dan
On Oct 15, 2005, at 8:29 AM, MisterX wrote:
Or as good marketing people also say:
"Sell the sizzle not the steak."
What it "is" counts for little, what it "does" is everything.
Or as good marketing people put it:
"Never list a feature without describing its benefits."
What is different about TAOO? And why should I care?
Paul Looney
Paul
if it makes your job to create stack easier and gives you more
features for the bang, isn't it worth it? And I do mean long-term!
If it auto-organizes things so you don't have to each time, it's
worth it!
If it auto-relates information so it's easier to retrieve it later,
that
much smarter you go...
Like everything, there's a learning curve and a cost to use it. One
you add
on top of your current projects and efforts. But what if the
benefits dwarf
the cost in the medium term?
As an economist, I say TAOO is build against error making, self-
management.
The rest is just more complete GUIs for your clients and a real
competitive
edge... And that's worth the risk!
cheers
Xavier
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