Before I start my complaint about pricing, let me at least say that
I applaud the company for having a $99 price point for Dreamcard.
It at least opens the doors for more people to explore this
intriguing tool.
On the other hand, the pricing needs to go even further. In my 20
years in the world of software, I can't tell you how many companies
I have observed shoot themselves in the foot by having a great
product but pricing it out of reach for the masses. The pricing
that has Built companies has been - price it low to draw people in,
get the revenue later with advanced features and with deployment
licensing costs.
I would rather they charged twice as much but fixed all remaining IDE
bugs and produce fixes quickly for other bugs when they come up.
Turbo Pascal was sold in huge quantities because it was a $49
product that many could afford. The same was true with the Initial
pricing of many MS products.
This company should offer DreamCard free - but, for free, Without
the ability to deploy an app. The apps could only be run inside the
IDE. This would give more people more than 30 days to race through
the product, and it would defer collecting revenue until someone
actually baked something of Value - that could be sold. At that
point, the programmer has an easy time paying the bucks for a
development license.
I'm going to finish evaluating this, and I'm going to start my
project, but I won't be done in 30 days, and my journey will
probably end there. Maybe I'm in the minority, but I can't afford
to lay out for tools anymore until I Know I'm going to get across
the finish line with something of value to sell.
This product needs to shoot for Volume. That means - further
aggressive pricing.
Before they do that they need to get all the bugs out of it, IMO, if
they went for massive volume now, the product would not get a very
good reception.
All the Best
Dave
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