I'm a high school teacher and support my family single-income-style. I pay for 
my software/hardware out of pocket [not even tax credit.] I'm also the world's 
cheapest man; to wit we have had marital difficulties because I will not let 
love stand in the way of conserving cash.

The background is to let you know you can buy this software and sleep well 
because the world's cheapest man did it without batting an eye. He even 
upgraded once or twice without wincing [but he did wait until the last minute].

Now the world's cheapest man can justify his extravagence to his wife because 
one or two of his creations have brought in enough cash to compensate it.

But the real reason you will put that money down is because this product will 
deliver what you need in the least painful way. Don't need to declare variables 
as strings or integers. Don't need to use all those dots. You can change the 
code ON THE FLY and ON ANY PLATFORM. Most of all, the software thinks like a 
human thinks.
e.g.
Want the time of day? -> put the time
Want the word your user has clicked? -> put the clicktext
Want the first word that pops into my head? -> put the first word in TomsHead. 
[assuming it's a valid container!]
Want to know what I think? ->ask "What do you think" with "Rev's a great buy."

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