From: "Shari" <[EMAIL PROTECTED]>
Think of the battle that authors of shareware wage against the very
perception of shareware being the equivalent of freeware in the minds of
many. How do you convince someone to buy it, when everybody is telling
your consumers that it's supposed to be free?
This is one battle we seem to have lost. No matter what organizations like
the ASP have done the public (and worse the so called "Computer Whizzes" -
I'd like to choke those guys <g>) insist on this line in relation to the
shareware marketing model. Nothing is ever going to change that. So - the
only solution is to drop the term "shareware"and use the words "30 Day
Trial" or "Commercial Demo". People who insist on calling (and demanding
it to be) shareware free are not generally inclined to buy software anyway.
A smart author knows that the trick is to sell to the people who are
prepared to buy and thankfully there are plenty of them as Winzip, Jasc
(Paint Shop Pro) and other big names (all shareware and ASP members BTW)
have proven.
Cheers
Scott
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