Hi everybody, I'd like to do some market basket analysis to suggest cross-sells, but many of the products are very low sales volume items, so in the past the results weren't that useful.
Do you think it would make sense to do market basket analysis at more aggregate levels, for example by brand, product keywords, and product categories, to develop a set of heuristic rules? Then we can use those rules to say that even if we haven't sold product X, because it has brand A, category B, or type C, then it should be cross-sold with some other products. Does that sound like a reasonable strategy? Has anybody ever tried this? -- Si Chen Open Source Strategies, Inc. [email protected] http://www.OpenSourceStrategies.com LinkedIn: http://www.linkedin.com/in/opentaps Twitter: http://twitter.com/opentaps
