Yes that can help, depending on what you're doing. Want to talk more about it?
> On Mar 20, 2014, at 5:14 PM, Si Chen <[email protected]> wrote: > > Hi everybody, > > I'd like to do some market basket analysis to suggest cross-sells, but many > of the products are very low sales volume items, so in the past the results > weren't that useful. > > Do you think it would make sense to do market basket analysis at more > aggregate levels, for example by brand, product keywords, and product > categories, to develop a set of heuristic rules? Then we can use those > rules to say that even if we haven't sold product X, because it has brand > A, category B, or type C, then it should be cross-sold with some other > products. > > Does that sound like a reasonable strategy? Has anybody ever tried this? > > -- > Si Chen > Open Source Strategies, Inc. > [email protected] > http://www.OpenSourceStrategies.com > LinkedIn: http://www.linkedin.com/in/opentaps > Twitter: http://twitter.com/opentaps
