Just read this
http://www.theverge.com/2015/3/17/8230631/microsoft-is-killing-off-the-internet-explorer-brand
Notably
<< the power of using the Microsoft brand over just Windows or Internet Explorer, and showed off some research data on a new name for the company’s
browser vs. Internet Explorer. Putting Microsoft in front of the new secret name increased the appeal to some Chrome users in the UK. "Just by putting
the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high,">>
It's intuitive but now we have data to prove it :)
Jacques
