We should follow the guidelines set forth by the ASF Brand Management
office.

Apache OFBiz in all 'official' postings and OFBiz in informal
communications is acceptable.

Best regards,

Pierre Smits

*ORRTIZ.COM <http://www.orrtiz.com>*
Services & Solutions for Cloud-
Based Manufacturing, Professional
Services and Retail & Trade
http://www.orrtiz.com

On Wed, Mar 18, 2015 at 11:14 AM, Jacques Le Roux <
[email protected]> wrote:

> Just read this http://www.theverge.com/2015/3/17/8230631/microsoft-is-
> killing-off-the-internet-explorer-brand
>
> Notably
> << the power of using the Microsoft brand over just Windows or Internet
> Explorer, and showed off some research data on a new name for the company’s
> browser vs. Internet Explorer. Putting Microsoft in front of the new secret
> name increased the appeal to some Chrome users in the UK. "Just by putting
> the Microsoft name in front of it, the delta for Chrome users on appeal is
> incredibly high,">>
>
> It's intuitive but now we have data to prove it :)
>
> Jacques
>

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