Agree with all. >From our experiences anyone who contacts us about OFBiz services is typically >a techy. They have dug around the OFBiz and BigFish sites and are looking for >additional information in order to gauge how applicable OFBiz is for their >business. As a tech their first hurdle will be to convince the bosses to >consider OFBiz. I'm sure in most cases the bosses do some basic research and >are totally unimpressed with our current informational web sites.
As a business owner, whenever I'm looking for software solutions I will be swayed by: (a) who is using it now -- number of customers and who those customers are (have I heard of them) (b) who can support my tech / user team to get up and running (c) who can support my tech / user team into the future (strength of documentation, resources, community) Now for a more contentious topic that has been raised before -- a more compelling and prominent list, with some visuals, of who-is-using-OFBiz and Service Providers. IMHO, we have to remember that most of the other Apache projects are technical in nature, and the decisions for selection are made by techies, with approval from a techy boss. These offerings are also downloaded thousands of times (of hundreds of thousands) so having a who-is-using-this section is inappropriate. OFBiz is different, it's a bet-your-business decision and a decision typically approved by the business. I'd like to think we can do a much better job of promoting (marketing) the solution for the real decision makers (in Adrian's words, CFO / CIO). Nick -----Original Message----- From: Michael Brohl [mailto:[email protected]] Sent: Tuesday, July 28, 2015 4:39 AM To: [email protected] Subject: Re: [MARKETING] Updating our OFBiz Website I totally agree with that point with an addition - the business *and* technical stuff must be presented in a clear and easy to find way. We don't know who is looking at the site and for what purpose so everything should be covered: - the CEO/CFO who is looking for a new platform wants to see features, licenses, references who is using OFBiz, service providers etc., everything you need to decide if OFBiz is for you on the business level and which risks and chances it brings - the CIO and his staff who has the task to evaluate new platforms for his company, he needs some of the above but also some more technical informations like architecture, used frameworks, documentation etc. to decide if the platform is also fitting to the company system landscape, the know-how of his staff etc. - the developer who is searching for technical documentation, data models, API, best practices etc. - the user who is searching for user centric documentation, best practices and help I think the main page should include these entry points with easy to understand titles. Michael Brohl ecomify GmbH www.ecomify.de Am 28.07.15 um 10:14 schrieb Adrian Crum: > It would be nice if our site update targeted end users - with links to > the existing developer-centric content. > > Our site appeals to geeks, not to CFOs or CEOs - those who need to > make platform decisions. Maybe we should rethink our presentation to > the outside world. > > Adrian Crum > Sandglass Software > www.sandglass-software.com > > On 7/28/2015 12:06 AM, Sharan-F wrote: >> Hi All >> >> Is anyone available to help me start putting together some ideas or >> examples >> of what our new OFBiz website main page could look like ? >> >> Thanks >> Sharan >> >> >> >> -- >> View this message in context: >> http://ofbiz.135035.n4.nabble.com/MARKETING-Updating-our-OFBiz-Website-tp4668990p4671121.html >> Sent from the OFBiz - User mailing list archive at Nabble.com. >>
