On 3/24/06, Michael Jouravlev <[EMAIL PROTECTED]> wrote: > Oh, come on. Ford has Ford, Lincoln and Mercury. Fiat has Fiat, Alfa > Romeo, Lancia, Ferrari and whatever else. Renault has Renault, Nissan > and Volvo Trucks? Whatever. > > We just need to set a default. Do you think Ferrari when you say Fiat? ;-)
Those are different brands with different names marketed by the same parent company, while the current Struts situation is different products marketed with the same name, so I don't understand your point. But cars are a good example of the type of branding being attempted with Struts. Why does Ford keep marketing a model like the Mustang that it has changed so radically over the years, instead of calling it something else? Because they are banking on the familiarity and (hopefully) the good reputation of the name among the general buying public; to the marketeers, any connection between the name and the content is irrelevant. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
