Outside of the legal aspect, it looks kind of weird without capitalization
of Apache and Trafodion…



-clr





*From:* Gunnar Tapper [mailto:[email protected]]
*Sent:* Friday, February 12, 2016 5:43 PM
*To:* [email protected]
*Subject:* Re: 答复: Logo Proposal



Trying an attachment...



On Fri, Feb 12, 2016 at 6:26 PM, Liu, Ming (Ming) <[email protected]> wrote:

Hi, Gunnar,



Is it possible to put the logo as attachment? If they are not too big. I
saw QiFan once has an attachment of a logo in one of his post. Some people
cannot access Google drive .



Thanks,

Ming



*发件人**:* Gunnar Tapper [mailto:[email protected]]
*发送时间**:* 2016年2月13日 4:31
*收件人**:* [email protected]
*主**题**:* Re: Logo Proposal



Hi,



Based on the input from several people in this thread, I'd like to propose
the following draft as a candidate:
https://drive.google.com/open?id=0BxlwNhWxn8iTQV85eDlyc0RxWGc



I'm hoping that Ken, Sandhya, or someone else can make a real version for
consideration rather than my PowerPoint hack. It needs a bit of work on the
gray hue (s;lightly darker IMO), size of dragon, and alignment but that's
better done in a real designer program. The font was downloaded from Google
Fonts: Telex Regular.



As mentioned, the draft fits into the overall website well:
https://drive.google.com/open?id=0BxlwNhWxn8iTczNMLTRjYUVXSkE and I'm sure
it'll meet the other criteria, too.



Thanks,



Gunnar











On Fri, Feb 12, 2016 at 12:39 PM, Carol Pearson <[email protected]>
wrote:

We also need our logo to look good on our customers' and users' and
ecosystem denizens' websites so they're eager to show off that Trafodion
fits into the puzzle ;-) .



I don't think we're quite converged and ready for a real vote, and to be
honest, I hate to call for a 3 day vote on this over a long weekend in the
US and at the end of a holiday week in China since that's where most of our
traffic comes from.



Further discussion over the weekend and final vote on Tuesday?



-Carol P.


---------------------------------------------------------------

Email:    [email protected]

Twitter:  @CarolP222

---------------------------------------------------------------



On Fri, Feb 12, 2016 at 9:34 AM, Venkat Muthuswamy <
[email protected]> wrote:

Having Apache in our logo, brings a lot of credibility and shows we are
serious.

Let’s also keep in mind that the logo/text should look good on the website,
presentation slides and any brochures if you will.

Certainly we need multiple colors to bring attention to the product name.



Venkat



*From:* Christophe LeRouzo [mailto:[email protected]]
*Sent:* Friday, February 12, 2016 7:59 AM
*To:* [email protected]
*Cc:* Rohit Jain <[email protected]>; Gunnar Tapper <
[email protected]>
*Subject:* RE: Logo Proposal



It seems we might need multiple votes:

-          One color or multiple colors?

-          Thin font or thick font?

-          One font or two fonts?

-          Apache or not…



What was Selva saying about engineers and votes? J

-clr





*From:* Amanda Moran [mailto:[email protected]]
*Sent:* Friday, February 12, 2016 7:21 AM
*To:* [email protected]
*Cc:* Rohit <[email protected]>; Gunnar Tapper <[email protected]>
*Subject:* Re: Logo Proposal



-1 all same color.



I still like option 4 the way it was/is but I can understand wanting to
remove Apache .... But I still like it the way it is



Sent from my iPhone


On Feb 12, 2016, at 7:15 AM, Qifan Chen <[email protected]> wrote:

But is it obvious that Trafodion is an Apache project, if one starts to
read about it?



On Fri, Feb 12, 2016 at 8:48 AM, Rohit <[email protected]> wrote:

It depends on how much value you think Apache adds to Trafodion, as
compared to those other logos that perhaps already have some cachet.  I
feel that it adds quite a bit of value to Trafodion.



Rohit



-------- Original message --------
From: Qifan Chen <[email protected]>
Date: 02/12/2016 8:34 AM (GMT-06:00)
To: [email protected]

Cc: Gunnar Tapper <[email protected]>
Subject: Re: Logo Proposal

I wonder if we could also consider a mod to option 4 where only the dragon
and the word trafodion are present. See the two images attached.



I sampled a couple apache project logs and found they do not have the word
APACHE in their logos (e.g., HIVE, MONGODB, AVRO, SPARK).



With this approach, it is possible to put the Trafodion logo into the
"power by Apache" logo, see URL here
<http://www.apache.org/foundation/press/kit/>, without the duplication of
"Apache".



It also simplifies the design and allows a good focus.



Thanks --Qifan



On Fri, Feb 12, 2016 at 7:19 AM, Rohit <[email protected]> wrote:

-1



Check out the other logos I sent to the internal dlist.



Rohit



-------- Original message --------
From: Gunnar Tapper <[email protected]>
Date: 02/12/2016 12:50 AM (GMT-06:00)
To: [email protected]
Subject: Re: Logo Proposal

Hi,



I suggest that we limit the number of colors used.



A simple change:
https://drive.google.com/open?id=0BxlwNhWxn8iTT3NNMTZ0dmhqQm8



Thanks,



Gunnar



On Thu, Feb 11, 2016 at 8:52 PM, Trina Krug <[email protected]> wrote:

Option 4!!



Trina


On Feb 11, 2016, at 7:05 PM, Carol Pearson <[email protected]>
wrote:

Slightly late to the party, but +1 on option 4 as well.  Though I would
prefer a slightly less formal font, the one in option 6 is too spaced out
and I'm not fond of it overall...



But that's really a nit and this is infinitely better than no logo at
all....



Thanks Ken!



-Carol P.


---------------------------------------------------------------

Email:    [email protected]

Twitter:  @CarolP222

---------------------------------------------------------------



On Thu, Feb 11, 2016 at 5:41 PM, Gunnar Tapper <[email protected]>
wrote:

Neither. Keep the font the same for Apache and Trafodion. Bold them both.



On Thu, Feb 11, 2016 at 4:16 PM, Sandhya Sundaresan <
[email protected]> wrote:

Perhaps we should try and see how lowercase with both placements look. The
dragon on top looks better to many. We can take votes again J



*From:* Wei-Shiun Tsai [mailto:[email protected]]
*Sent:* Thursday, February 11, 2016 3:13 PM


*To:* [email protected]
*Subject:* RE: Logo Proposal



+1 for Dave’s and Hans’ suggestion.  Like the dragon to sit on the right,
not on top of Trafodion.  But the font in #4 looks more professional
(perhaps also in lower case).



Weishiun



*From:* Dave Birdsall [mailto:[email protected]]
*Sent:* Thursday, February 11, 2016 3:04 PM
*To:* [email protected]
*Subject:* RE: Logo Proposal



Hi,



I like the font for option 4 (perhaps lower cased as Hans mentioned), but
with the placement of option 6.



That said, either one is fine.



Dave



*From:* Eric Owhadi [mailto:[email protected]]
*Sent:* Thursday, February 11, 2016 3:02 PM
*To:* [email protected]
*Subject:* RE: Logo Proposal



+1 option 4



*From:* Anuradha Hegde [mailto:[email protected]]
*Sent:* Thursday, February 11, 2016 4:57 PM
*To:* [email protected]
*Subject:* RE: Logo Proposal



+1 option 4



*From:* Ken Holt [mailto:[email protected]]
*Sent:* Thursday, February 11, 2016 2:51 PM
*To:* [email protected]
*Subject:* Re: Logo Proposal



Seems like the dragon logo itself is a winner - most everyone liked that.

But the combined logo and name was definitely not popular.



Here are a couple of new suggestions for the combined logo and name.



Option 4

https://drive.google.com/file/d/0B9c1EkzsNnw4T3o3YVBDakNtQkU/view?usp=sharing



Option 6

https://drive.google.com/file/d/0B9c1EkzsNnw4Y082OHhNNXBwazA/view?usp=sharing



Don't ask for options 1-3, & 5 - they didn't make it passed my limited
field testing!

Comments on 4 & 6?



Cheers, Ken



On Tue, Feb 9, 2016 at 4:03 PM, Sandhya Sundaresan <
[email protected]> wrote:

I’d say there is enough “curliness” going on with the dragon. So  we could
try with a simple bold font  . Perhaps with an outline of a different color
like Hadoop’s/Mahouts is and tie it in with the dragon’s colors as well.



*From:* Hans Zeller [mailto:[email protected]]
*Sent:* Tuesday, February 9, 2016 3:46 PM


*To:* [email protected]
*Subject:* Re: Logo Proposal



+1 for the dragon as well. We used to have an informal logo with another
somewhat cursive font, it shows in one of the carousel pictures on the
trafodion.apache.org site. That might be better (although still not my
favorite).


Hans



On Tue, Feb 9, 2016 at 11:52 AM, Ken Holt <[email protected]> wrote:

By the way, the size of the example logo is arbitrary.  The original is a
vector graphics file that will scale up or down with no loss of quality,
which I will make available when the debate has settled on something.



I'll make a stab at changing the font and size relative to the dragon and
post another version of that.



Agree that separating the dragon from the name/font makes sense.

Cheers, Ken





On Tue, Feb 9, 2016 at 11:49 AM, Stack <[email protected]> wrote:

+1 on dragon.



On Tue, Feb 9, 2016 at 11:19 AM, Carol Pearson <[email protected]>
wrote:

+1 on the Dragon!!!  Looks great!



On the writing, cursive is hard to read, so I'm up for replacing it
separately.  Maybe we vote on each separately (as Sandhya and Amanda did)?





Voting separately is a good idea. Having engineers vote on 'designs' is
always a tough one. Sounds like folks like the dragon but not the
cursive... so suggest splitting out what we vote on so at least the dragon
carries.



St.Ack







-Carol P.


---------------------------------------------------------------

Email:    [email protected]

Twitter:  @CarolP222

---------------------------------------------------------------



On Tue, Feb 9, 2016 at 10:15 AM, Sandhya Sundaresan <
[email protected]> wrote:

+1 for Dragon.

The Trafodion cursive writing and color  -1. IMHO we need to rework the
writing for sure and try various colors. It’s looking cluttered and
complicated with the cursive.





*From:* Amanda Moran [mailto:[email protected]]
*Sent:* Tuesday, February 9, 2016 10:13 AM
*To:* [email protected]
*Subject:* Re: Logo Proposal



+10 for dragon! Very cute!



Not a huge fan of the cursive writing myself... but if everyone else
likes... I give it a +0



On Tue, Feb 9, 2016 at 10:00 AM, Christophe LeRouzo <[email protected]> wrote:

Thanks Ken, the standalone dragon looks really good. It complements really
well the yellow elephant!



Regards,

-clr





*From:* Dave Birdsall [mailto:[email protected]]
*Sent:* Tuesday, February 9, 2016 9:53 AM
*To:* [email protected]
*Subject:* RE: Logo Proposal



Hi,



I like both. I do agree that the font for “Trafodion” makes a’s and o’s too
much alike. Would be nice to switch to another font that doesn’t have that
issue.



Dave



*From:* Ken Holt [mailto:[email protected]]
*Sent:* Tuesday, February 9, 2016 9:48 AM
*To:* [email protected]
*Subject:* Logo Proposal



Hi All,



Apache Trafodion needs a logo.



I believe there was some discussion about a logo for Trafodion quite some
time ago, but we never really resolved it.  In the very early days of
Trafodion, before becoming an Apache project (incubating) I devised a logo
that leveraged the Welsh connection of the project name, and that was a
simple cute dragon.



I now have a much improved version of that original logo and propose that
we use this as the official Trafodion logo going forward.



Dragon standalone -
https://drive.google.com/file/d/0B9c1EkzsNnw4QmttYnBzZDdFSTQ/view?usp=sharing

Trafodion name & dragon -
https://drive.google.com/file/d/0B9c1EkzsNnw4Y3RRdVQwb0owSFU/view?usp=sharing



I’m not thrilled with the font choice for “Trafodion” – the o’s and a’s
look too similar.



Thoughts?  Should we vote on this?



Cheers, Ken







-- 

Thanks,



Amanda Moran















-- 

Thanks,



Gunnar

*If you think you can you can, if you think you can't you're right.*







-- 

Thanks,



Gunnar

*If you think you can you can, if you think you can't you're right.*





-- 

Regards, --Qifan







-- 

Regards, --Qifan









-- 

Thanks,



Gunnar

*If you think you can you can, if you think you can't you're right.*





-- 

Thanks,



Gunnar

*If you think you can you can, if you think you can't you're right.*

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