Adam Brand wrote:
Also done! Looking forward to it.
You might not get rich, but you could make some good money :-).
1. There were around 18,000 searches for "ironpython" in March in Google,
another 2000 or so for related terms.
(https://adwords.google.com/select/KeywordToolExternal).
2. Put up an Adwords campaign that takes people to a special landing page
explaining what the book has to offer, testimonials, and a link to buy
(promote the e-book pdf over the hard copy for instant gratification/better
margin). Something like:
http://www.perrymarshall.com/google/?gclid=CLPB_uKx6ZkCFcxL5QoduTpBPw but
less cheesy/hard sell for a cynical technical audience and a direct CTA to
buy.
Will look at this - thanks.
3. Allow people to download some choice chapters for free from the landing
page in #2, delivered via email (and agreeing to "opt in").
Already offering two chapters for free download.
4. Put the people in #3 on an "autoresponder" (chain) informative marketing
campaign where you send them choice pages and tips; one email per day for
five days, then one per week for four weeks, then one email per month until
they unsubscribe. Aweber.com is good and cheap for this.
5. Profit :-)
You should be able to get a good clickthrough rate with an ad that reads:
Line1: IronPython in Action
Line2: New Book with Rave Reviews
Line3: Download Your Free Chapter Now
...so assume a 10% CTR. On the landing page, you should be able to get a 10%
conversion rate between direct buys from the landing page (5%) and the chain
email marketing campaign (5%).
10% ?
Most advertising campaigns work at around 0.1% or so.
So 200 sales per month...if your average profit per book (ebook and regular)
is $10 then you could bring in $2000 per month or $24K per year. Maybe more
if you raise the price of the book ($39.99?).
I'm afraid I make nothing like $10 per book. That would amount to about
30% of gross - doubt you'll find many publishers offering that.
All the best,
Michael
/end free Internet marketing advice
Adam
Adam Brand
SilverKey Technologies
-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Alex News
Sent: Saturday, April 11, 2009 10:11 AM
To: Discussion of IronPython
Subject: Re: [IronPython] IronPython in Action Out!
Some proportion comes back - god knows no-one writes technical books to
get
rich though! I do slightly better if you buy it through one of the links
on
http://www.ironpythoninaction.com/
Done. I look forward to reading it!
Alex
On 4/10/09, Michael Foord <[email protected]> wrote:
David Seruyange wrote:
Congrats although I was able to get a copy early (about 2 weeks ago)
directly from Manning. Paid full price, I hope that somehow trickles back
to
you :)
Some proportion comes back - god knows no-one writes technical books to
get
rich though! I do slightly better if you buy it through one of the links
on
http://www.ironpythoninaction.com/
It has been a long journey getting to this point, so at the moment all
that
matters is people reading it - and hopefully finding it useful!
All the best,
Michael
David
On Fri, Apr 10, 2009 at 12:09 PM, Shri Borde <[email protected]
<mailto:[email protected]>> wrote:
Congratulations! This is very exciting!
-----Original Message-----
From: [email protected]
<mailto:[email protected]>
[mailto:[email protected]
<mailto:[email protected]>] On Behalf
Of Michael
Foord
Sent: Friday, April 10, 2009 11:17 AM
To: Discussion of IronPython
Subject: [IronPython] IronPython in Action Out!
Hello all,
*Finally* IronPython in Action is out. This is the first English
language book on IronPython and is now in stock with Manning and
Amazon.com and on the Safari bookshelf. You can get all the
details from:
* http://www.ironpythoninaction.com
It covers a whole range of topics, with introductions to Python and
.NET, using various Python libraries and .NET framework classes, web
development with ASP.NET <http://ASP.NET>, Silverlight and web
services, plus topics like
WPF, testing, metaprogramming, system administration, embedding
IronPython in .NET applications and so on.
The foreword is by Jim Hugunin and Dino Viehland is the technical
editor.
Many thanks to all those who helped, including those who gave
feedback
during the early access program.
All the best,
Michael Foord
--
http://www.ironpythoninaction.com/
http://www.voidspace.org.uk/blog
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