maxweber <maxweber <at> openoffice.org> writes: > > On Thu, Jan 19, 2006 at 10:30:04PM +0000, Greg Mouning wrote: > > can you give us a good weblink concerning what VDP is and how it is used in other software systems? > > M. >
Hi Max, Thanks for your prompt reply. Below is additional information regarding Variable Data Printing (VDP) taken from the following weblink: http://en.wikipedia.org/wiki/Variable_Data_Printing Variable Data Printing >From Wikipedia, the free encyclopedia. Jump to: navigation, search Variable Data Printing or VDP (also known as Variable Information Printing, or VIP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management and advertising. Variable data printing enables the "mass-customization" of documents via digital print technology, as opposed to the "mass-production" of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer. The technique is a direct outgrowth of digital printing, which harnesses computer databases and digital presses to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. Hope this is helpful! -Greg --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
