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----- Original Message -----
From: "Joseph B. Reid" <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <[EMAIL PROTECTED]>
Sent: 2001February06 08:45
Subject: [USMA:10873] Re: Real Canadian Superstore - in store signs


Kilopascal wrote in USMA 10868:

>We discussed this practice before, but I think it needs resurrecting.  If
>pricing per pound is preferred to pricing per kilogram because pricing per
>pound looks cheaper, then pricing per hundred grams (hectogram) should
>appear even more desirable.  99 ¢/lb would work out to 22 ¢/100 g.  In
>addition when you price or buy by the hundred grams, you are in a sense
>getting "100" of something, instead of just "1".  Since we are talking
about
>the psychology of pricing, one can see that the hundred gram method is the
>best way to go.
>
>So, why isn't done?  Has anyone brought this to the attention of the
>managers?


 A good question and I don't know the answer.  I have pointed that out to
many shop keepers with only one successs, and he went bankrupt shortly
afterward.

This stubbornness is similar to the failure of most members of this list to
use the USMA message number that is in the heading of every message.  I
have wasted a lot of time scanning my archives to find a message that
somebody referred to without stating the number of the message in question.


Joseph B. Reid
17 Glebe Road West
Toronto    M5P 1C8                       Tel. 416 486-6071

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