Carlton got things upside down in USMA 23528. He wrote:
If your car has a 120 kW engine, it has about 160 horsepower or caballos or chevals or pferds or whatever. 160 is bigger than 120. The car appears more powerful. Bigger is better.
If you show apples in pounds the price appears lower because a pound is smaller than a kg. Smaller is better.
The marketeers know human nature.
Carleton
If your car has a 120 kW engine, it has 161 hp.
Joseph B. Reid
17 Glebe Road West
17 Glebe Road West
Toronto M5P 1C8
Telephone 416-486-6071
