I just got home from the local Safeway supermarket. Procter & Gamble is definitely up to something regarding going to metric-only labels and getting the US public used to seeing it.
Their Tide detergent soap cakes are now sold in 1.5 kg, 3 kg, and 4 kg boxes, with the SI units printed much larger than the FFU. Also, I saw two different versions of the 4 kg boxes next to each other. One had the metric declaration printed twice as large as the FFU, while the other had a metric declaration *four* times as large as the FFU print. It looks like P&G is gradually enlarging the metric declarations to get Americans to notice it more than the FFU (and get used to it). The FFU print is also a less striking font, and it's printed over a part of the background that requires you to either squint or get very close to it to read it clearly. A psychological campaign, perhaps? Let's hope so! -- Jason
