Following our success with getting Celsius onto the Washington Post online, can we target some more papers? I got a couple of replies.
Here are the top ten by circulation: 2.6m USA today (uses Celsius already) www.usatoday.com/weather/cityforecast.aspx?LocationID=USIL0225 1.8m The Wall Street Journal (weather not seen - log in required) 1.6m New York Times (weather not seen - log in required) 1.4m Los Angeles Times (weather format identical to Chicago Tribune - part of same group - definitely worth targetting) weather.latimes.com/US/CA/Los_Angeles.html?main=1 Reply from LA Times: "Thank you for your suggestion which we will share with our weather content provider. Take care, and thanks for reading the Los Angeles Times." 1.0m The Washington Post (uses Celsius now) 1.0m Chicago Tribune (weather format identical to LA Times - part of same group - definitely worth targetting) weather.chicagotribune.com/US/IL/Chicago/KORD.html?main=1 0.8m New York Daily News www.nydailynews.com/city_life/weather/ 0.8m Denver Post/Rocky Mountain News www.weatherpoint.com/denverpost/ Reply from Denver Post: "We buy our online weather from Tribune Media Services, which in turn gets the data from weather channel. Don't know if they have any Celsius plans." [I replied that the weather channel does offer Celsius but did not get a further response] 0.8m The Dallas Morning News www.wfaa.com/weather/?site=dallasnews 0.7m Philadelphia Inquirer www.philly.com/mld/philly/news/weather/ Top 100 newspaper circulation figures at: www.accessabc.com/reader/top100.htm
