Dear Han, I have just heard that there will be an English language radio station opening soon in Paris. Presumably this is to provide a service to the 'many British (who) have gone to live in France'. I wonder what the measurement policy of this new radio station will be.
Cheers, Pat Naughtin Geelong, Australia -- on 2004-05-14 07.33, Han Maenen at [EMAIL PROTECTED] wrote: > Many British people travel to the European mainland year after year. Now even > many British have gone to live in France. What about being confused in French, > Dutch, German shops etc? Those who live in France and those who camp out have > to get their food and drink in the shops, and there are no Imperial Tesco's > there, no acres, no degrees Fahrenheit, no pints of milk and pints of beer and > no Imperial scales. How can they cope, if they are that much 'confused'? > Then there are a few extreme types among them, who also claim to be 'confused' > and then expect mainland Europeans to understand and use their units for their > benefit (see USMA 29703- a Tale by a Colleague). > Much of this 'confusion' is deliberate and with purpose anyway. > > Han > > > ----- Original Message ----- >> >> From: MightyChimp <mailto:[EMAIL PROTECTED]> >> >> To: U.S. Metric Association <mailto:[EMAIL PROTECTED]> >> >> Sent: Wednesday, 2004-05-12 5:36 >> >> Subject: [USMA:29773] Tesco press release. >> >> >> >> >> >> When Tesco reverted to imperial, what actually reverted? What is the actual >> status of scale conversion in the areas where there was resistance? Is >> compliance increasing? It would be nice if people who live in the UK could >> keep us up-to-date on whatis happening. >> >> Euric >> >> Imperial weights and measures are to be reintroduced and highlighted in a >> move to help confused shoppers. >> >> Tesco will reintroduce price per lbs on product packs, imperial weights will >> be enlarged on shelf edge labels and metric will be dropped from point of >> sale material. >> >> Under new Euro rules, metric measurements are meant to take precedence. But >> research by Tesco has shown customers still weigh up their purchases in >> pounds and ounces. Over 53 per cent of customers find metric confusing and >> 76 per cent of customers would like imperial measurements displayed. Only 8 >> per cent of customers would like metric weight displayed on its own. >> >> The research also showed that most customers ''think'' in imperial. When >> asked to guess the weight of a bag of apples, 87 per cent of customers >> estimated the weight in imperial, when asked the same question for Fresh >> Mince, 86 per cent of customers expressed their answer in imperial. >> >> "It''s time to turn the scales in favour of the British customer, 90 per >> cent of our shoppers think in imperial " says Tesco Marketing Director, Tim >> Mason, "They tell us when it comes to size, imperial matters. We''re not >> anti Europe, but we are pro shopper. Our customers quite clearly live their >> lives thinking and working in imperial" >> >> A spate of mis ordering, by Tesco Home shopping customers pointed up the >> problem. One customer ordered 3 kg of broccoli rather than 3 lbs, another >> ordered 9 kg of potatoes rather than just 9 Ibs. The final straw came when >> one customer ordered 2kgs of prawns rather than the 2Ibs she wanted. >> >> New posters and point of sale labels are being rolled out to all 650 Tesco >> stores. These will headline prices in imperial units. However, to remain >> legal, all shelve edge labels and labels on products will carry both metric >> and imperial unit pricing. >> >> "We are in the business of making life easier for shoppers," adds Tim Mason, >> " right now customers want their purchases pointed up in pounds and ounces." >> >> * Imperial measurements will be along side shelf edge labels and on >> products. Point of sale material will be in imperial only. >
