What is the significance of the 100�F other then to show a
switch between two digit and three digit Fahrenheit numbers? When one
converts this "benchmark" in Fahrenheit to degrees Celsius it becomes a
non-significant number. The significant benchmark in degrees Celsius being
40�C.
If the station is being set up
and run by the British, you can rest assure they will use degrees Celsius.
That is what they use in the UK. At least the info provided by the weather
computers is metric only and those who report in anything other have to do so as
a conversion.
Euric
---- Original Message -----
From: "Han Maenen" <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <[EMAIL PROTECTED]>
Sent: Monday, 2004-05-17 17:05
Subject: [USMA:29820] Re: Tesco press
release.
>
> I hope that I will be able to receive that station. Then I will find out
> what units they use.
> 100 degrees Fahrenheit in Paris this summer, or will they do the right
> thing: 38 degrees in Paris this summer. Only, 25 degrees Celsius is enough
> for me, in France and elsewhere. I hope we will not a scorcher like last
> year again (35 degrees and above).
>
> Yours,
>
> Han
>
> ----- Original Message -----
> From: "Pat Naughtin" <[EMAIL PROTECTED]>
> To: "Han Maenen" <[EMAIL PROTECTED]>; "U.S. Metric Association"
> <[EMAIL PROTECTED]>
> Sent: Sunday, 2004-05-16 21:27
> Subject: Re: [USMA:29795] Re: Tesco press release.
>
>
> > Dear Han,
> >
> > I have just heard that there will be an English language radio station
> > opening soon in Paris. Presumably this is to provide a service to the
> 'many
> > British (who) have gone to live in France'. I wonder what the measurement
> > policy of this new radio station will be.
> >
> > Cheers,
> >
> > Pat Naughtin
> > Geelong, Australia
> > --
> >
> > on 2004-05-14 07.33, Han Maenen at [EMAIL PROTECTED] wrote:
> >
> > > Many British people travel to the European mainland year after year. Now
> even
> > > many British have gone to live in France. What about being confused in
> French,
> > > Dutch, German shops etc? Those who live in France and those who camp out
> have
> > > to get their food and drink in the shops, and there are no Imperial
> Tesco's
> > > there, no acres, no degrees Fahrenheit, no pints of milk and pints of
> beer and
> > > no Imperial scales. How can they cope, if they are that much 'confused'?
> > > Then there are a few extreme types among them, who also claim to be
> 'confused'
> > > and then expect mainland Europeans to understand and use their units for
> their
> > > benefit (see USMA 29703- a Tale by a Colleague).
> > > Much of this 'confusion' is deliberate and with purpose anyway.
> > >
> > > Han
> > >
> > >
> > > ----- Original Message -----
> > >>
> > >> From: MightyChimp <mailto:[EMAIL PROTECTED]>
> > >>
> > >> To: U.S. Metric Association <mailto:[EMAIL PROTECTED]>
> > >>
> > >> Sent: Wednesday, 2004-05-12 5:36
> > >>
> > >> Subject: [USMA:29773] Tesco press release.
> > >>
> > >>
> > >>
> > >>
> > >>
> > >> When Tesco reverted to imperial, what actually reverted? What is the
> actual
> > >> status of scale conversion in the areas where there was resistance? Is
> > >> compliance increasing? It would be nice if people who live in the UK
> could
> > >> keep us up-to-date on whatis happening.
> > >>
> > >> Euric
> > >>
> > >> Imperial weights and measures are to be reintroduced and highlighted
> in a
> > >> move to help confused shoppers.
> > >>
> > >> Tesco will reintroduce price per lbs on product packs, imperial
> weights will
> > >> be enlarged on shelf edge labels and metric will be dropped from point
> of
> > >> sale material.
> > >>
> > >> Under new Euro rules, metric measurements are meant to take
> precedence. But
> > >> research by Tesco has shown customers still weigh up their purchases
> in
> > >> pounds and ounces. Over 53 per cent of customers find metric confusing
> and
> > >> 76 per cent of customers would like imperial measurements displayed.
> Only 8
> > >> per cent of customers would like metric weight displayed on its own.
> > >>
> > >> The research also showed that most customers ''think'' in imperial.
> When
> > >> asked to guess the weight of a bag of apples, 87 per cent of customers
> > >> estimated the weight in imperial, when asked the same question for
> Fresh
> > >> Mince, 86 per cent of customers expressed their answer in imperial.
> > >>
> > >> "It''s time to turn the scales in favour of the British customer, 90
> per
> > >> cent of our shoppers think in imperial " says Tesco Marketing
> Director, Tim
> > >> Mason, "They tell us when it comes to size, imperial matters. We''re
> not
> > >> anti Europe, but we are pro shopper. Our customers quite clearly live
> their
> > >> lives thinking and working in imperial"
> > >>
> > >> A spate of mis ordering, by Tesco Home shopping customers pointed up
> the
> > >> problem. One customer ordered 3 kg of broccoli rather than 3 lbs,
> another
> > >> ordered 9 kg of potatoes rather than just 9 Ibs. The final straw came
> when
> > >> one customer ordered 2kgs of prawns rather than the 2Ibs she wanted.
> > >>
> > >> New posters and point of sale labels are being rolled out to all 650
> Tesco
> > >> stores. These will headline prices in imperial units. However, to
> remain
> > >> legal, all shelve edge labels and labels on products will carry both
> metric
> > >> and imperial unit pricing.
> > >>
> > >> "We are in the business of making life easier for shoppers," adds Tim
> Mason,
> > >> " right now customers want their purchases pointed up in pounds and
> ounces."
> > >>
> > >> * Imperial measurements will be along side shelf edge labels and on
> > >> products. Point of sale material will be in imperial only.
> > >
> >
> >
> >
>
>
