[USMA:30908] 390 mL coke bottle

[Euric]

Coca-Cola in Singapore.  The 390 mL bottle exists there too.     http://www.coca-cola.com.sg/designaward/judges/default.asp   Karen Ang, Group Brand Manager, F&N Coca-Cola (Singapore) Pte Ltd As the Group Brand Manager overseeing brands like Coca-Cola and Qoo, Karen Ang has lead the development of these popular brands with passion and enthusiasm. She said, "The Coca-Cola 390 ml bottle is a youth bottle, suited to the mobile on-the-go lifestyles of young Singaporeans. This Award reinforces that - it's music themed design is for the youth, by the youth. We are pleased to be contributing to the realization of one talented Singaporean's dreams - giving him or her the exposure and opportunity to develop their passions a little bit more."     And Canada:   http://www.cossette.com/affiche/nouvelles/details.asp?id=1628&lg=en&ce=1     The Atlantic provinces also benefited from Cossette's brand-building expertise. Cossette Atlantic was entrusted the task of developing the Canadian creative for the Nova Scotia and New Brunswick market test of a new, 390 ml Coke bottle. The challenge: create trial launch POS, radio, and bus shelter ads for youth 12 to 24 years old. Cossette Atlantic produced several compelling pieces that exuded attitude and focused on two main concepts: "Shrunk to fit your thirst" and "Pocket-sized." The creative wowed the client and upped the ante for competitors. Both Coca-Cola and Cossette Atlantic hope that medium to light Coke drinkers will embrace the new product-which is in stores for summer only-and make it a permanent part of the Coca-Cola package portfolio. Pocket-sized - Bus shelter ad Shrunk to fit your thirst (POS)     more info:   http://www.google.com/search?sourceid=navclient&ie=UTF-8&q=%22coca%2Dcola%22+%22390+mL%22   http://www.google.com/search?sourceid=navclient&ie=UTF-8&q=coke+%22390+mL%22   It may be becomming a world-wide size.  I'm just curious as to why it isn't an exact 400 mL.   Euric