Was there much movement on the share price once the full effects of the
letter took hold?
;-)
From: Scott Hudnall <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
To: "U.S. Metric Association" <[email protected]>
Subject: [USMA:32852] RE: Mouthwash
Date: Mon, 16 May 2005 22:25:24 -0700
Here is a copy of the letter I sent on the feedback section of their
website:
> I was in the store and noticed the 473 mL Listerene Whitening mouthwash
next
> to the standard 500 mL Listerene mouthwash in what appeared to be the
same
> sized bottle. To me, selling one of your products labeled in round
metric
> figures and another in round US measures smacks of deceptive marketing
> strategies. The US is supposed to be moving toward using the metric
system.
> Congress did not mandate when this is to be accomplished, but instead
left it
> up to the market do decide when is best to switch. Well, here is some
cold
> water in the face. I purchased your competitor's products which were all
> labeled in round metric quantities. The math was simpler and the
marketing did
> not seem so deceptive. These old units are so century-before-last!
Since there was a 750 character limit, I had to keep it brief and to the
point. Hopefully the last statement plants a seed in the head of the
marketers that (at least some members) of the coveted 18-40 demographic
(who
still have most of their teeth � and care enough to provide feedback) will
associate metric measures with �new�, �improved�, �cutting edge� -
perceptions consistent with a lot of successful marketing strategies and
things labeled in US customary units as �old�, �stale�, and �outdated�.
--
Scott Hudnall
San Francisco, CA USA
From: Daniel <[EMAIL PROTECTED]>
Reply-To: <[EMAIL PROTECTED]>
Date: Sun, 15 May 2005 21:40:51 -0400
To: "U.S. Metric Association" <[email protected]>
Subject: [USMA:32850] RE: Mouthwash
Here is a website describing the product
http://www.oral-care.com/conaffairs/oral_care23.shtml
Questions
Call 1-800-223-0182, weekdays, 9am to 5pm (Eastern Time).
Give them a call at the number above and ask them. It is toll free so it
won't cost you anything to satisfy your curiosity.
Dan
>
> ----- Original Message -----
>
> From: Nat Hager III <mailto:[EMAIL PROTECTED]>
>
> To: U.S. Metric Association <mailto:[email protected]>
>
> Sent: Sunday, 2005-05-15 20:22
>
> Subject: [USMA:32849] RE: Mouthwash
>
>
>
> Could this be a product for older people? In that case I'd understand
> letting grandma/pa have their ifp for a time. If its for
twenty-somethings
> that worries me.
>
>
>
> Nat
>
>>
>>
>> -----Original Message-----
>> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf
>> Of Carleton MacDonald
>> Sent: Saturday, 2005 May 14 13:25
>> To: U.S. Metric Association
>> Subject: [USMA:32848] RE: Mouthwash
>>
>>
>>
>>
>> I noticed that too. Wonder what is going on.
>>
>>
>>
>> Carleton
>>
>>
>>
>>
>>
>>
>>
>>
>>
>> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf
>> Of Nat Hager III
>> Sent: Friday, May 13, 2005 14:33
>> To: U.S. Metric Association
>> Subject: [USMA:32847] Mouthwash
>>
>>
>>
>>
>>
>> Noticed something that disturbed me at the supermarket this morning.
Two
>> new mouthwash products called "pre-brush rinse", or something like
that,
>> introduced by Scope and Listerine. The Scope product packaged in
>> futuristic-looing 500 mL and 1 L bottles, while the Listerine product
>> packaged in the familiar-looking bottles that have been around for
years,
>> but LABELED 473 and 946 mL. Hope this isn't backtracking!
>>
>>
>>
>>
>>
>>
>>
>> Nat
>
>
>
>
>
> No virus found in this incoming message.
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> Version: 7.0.308 / Virus Database: 266.11.10 - Release Date: 2005-05-13
<< smime.p7s >>
