Agreed totally.  FMI almost certainly views this as the camel's nose under
the tent.

Carleton

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf
Of Stephen Gallagher
Sent: Friday, August 26, 2005 18:27
To: U.S. Metric Association
Subject: [USMA:34095] Re: FPLA Amendment Not To Be Introduced In Foreseeable
Future

It sounds more like they're scared of further
metrication, plain and simple.   Note the points that
they make:

? The majority of consumers do not understand metric
measurements. Moreover, consumers are not demanding
that their food products be packaged and labeled using
the metric system.


The amendment would allow manufacturers to continue to
packaging and labelling exactly as they do today.  If,
as the FMI says consumers do not want products that
are labelled only in metric, the consumers will buy
the products that are labelled in US customary. 
Manufacturers won't have to resize products to hard
metric sizes and they could still continue to dual
label them as they currently do.  Plus, the best way
to learn to undrstand metric measurements is to begin
using them.  Who in the U.S. can't describe the size
of a two liter bottle of soda pop?  What about a 750
mL bottle of wine?  There was no big industry collapse
when those standards were adopted.

? Value-comparison between similar products of various
sizes may be difficult to determine for consumers if
some manufacturers use the metric-only option and
others use inch/pound.

Wouldn't the new amendment allow for products be
labelled either in dual metric/customary units or only
in metric units, but no labelling only in customary
units?  So consumers would be able to value compare
products by comparing the metric units.  Comparing two
numbers wouldn't be affected by the unit being used. 
You're comparing the numbers, not the units.

? Retailers will be faced with consumer complaints
when value-comparison cannot be determined.

Manufacturers who choose to label solely in metric and
who then receive many consumer complaints would be
free to start labelling in dual units again, if they
wished.  Nobody would force them to label solely in
metric.  But if they did change and their customers
didn't like it, then they'd realize they made a bad
decision.  It wouldn't be the first bad decision made
by a company.  

? International interpretations of metric requirements
would likely result in package size changes. 

Huh?  Sounds like they're trying to say that they'd be
forced to manufacture in hard metric sizes.    If hard
metric sizes were required then a manufacturer would
already be making them.  Allowing metric only
labelling would not force size changes.

? Changes in package sizes will make certain display
cases, such as the dairy case and push-in display
racks obsolete.

True, but the amendment would not force package size
changes.

? Metric will also impact other types of equipment in
the grocery store, including  bakery pans, scales,
scanners, computers, and other types of measurement
equipment, requiring costly conversion or replacement.


They're scared, plain and simple.  They see this as
another step toward eventual metrication and they're
digging in their heels.  They're trying to twist a
voluntary labelling change into a mandatory
conversion.  If the stores didn't want it, and the
consumers didn't want it, then metric sizing won't
happen.  If they do, then you're giving the customer
what the customer wants.


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