[USMA:35011] FMI

[Bill Hooper]

Recently Jim Elwell wrote, and Ezra Steinberg concurred, that we could use some "bottom up" work with the companies that are members of the Food Marketing Institute (FMI) to encourage the FMI to change its stand opposing metric labeling. Thanks to Jim and Ezra for suggesting this.

I used the list of companies on the FMI web site:

http://www.fmi.org/facts_figs/memberlist.htm

to send a memo to six companies that do business in my area and are members of FMI, and to the Florida Retail Federation which is also a member of FMI.

My memo went to:
Florida Retail Federation
Winn Dixie
Harris Teeter
Kmart
Publix
Sears
Walgreen
Walmart

My memo was the following, with the company names in the blanks:

I appreciate products that are packaged and otherwise labelled in metric sizes. I understand that _____ is a member of an organization that is lobbying against the use of metric mearures. That organization is the Food Marketing Institute (FMI). Please let FMI know that _____ does not support their efforts against metric and that _____ has at least some customers who prefer metric measures ove old English measures.
Thank you.

Regards,
Bill Hooper
Fernandina Beach, Florida, USA
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Go Metric America! Or get left behind!
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