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Just heard an ad on TV from ExxonMobil (what a
name!) with a foreign woman's voice (East Indian, it seemed) talking about a
future vehicle when I caught the phrase "50 kilometers" from the kitchen where I
was working. (Not sure of the context because I was in the other
room.)
Maybe the marketeers think that using SI with the
American public sounds futuristic and "cutting edge", but I think that's a fine
reason to push metric in the public's consciousness.
The change in Coke bottles is yet another sign how
willing (or ready) most US companies are to switching to metric-only packaging.
I suspect a Democratic Congress will be more likely to amend the FPLA than the
current Congress ever was.
Ezra
----- Original Message -----
Sent: Monday, November 06, 2006 5:41
PM
Subject: [USMA:37463] Re: Coke now being
sold in metric sizes.
Hmm must have had my head in the sand on that one. Still it's
nice to find it there.
Mike
On 11/6/06, Paul
Trusten, R.Ph. <
[EMAIL PROTECTED]> wrote:
Mike,
the 500 mL Coca Cola size has been with us for some time. Coca
Cola seems
to like the metric system in the U.S., even expanding its
product line to
3-liter bottles some time ago.
I agree with you
that Coca Cola should adopt a 600 mL size. During National
Metric Week, I
sent your 600 mL suggestion to Coca Cola's Director of Public
Affairs in
Atlanta. I suggested that, if they really mean to use the metric
system,
then they should switch to round metric sizes. The 591 mL seems to be
a
size determined by market forces, so I urged the company to round it to
600 mL.
Sorry to say, I have not yet heard back from Mr. Downs of
Coca Cola.
Quoting Mike Millet <[EMAIL PROTECTED]>:
>
On a recent trip through the supermarket I noticed that the six packs of
> bottles of coke and other Coke branded products were marked as
500mL
> (16.9Fl. oz.). I haven't ever seen a 500mL bottle of soda so I
guess
> this counts
> as progress.
>
> Although I do
admit to a bit of outrage when seeing that much empty space in
> the
bottle. Size concerns aside if they're going to go to rounded metric
>
packages they had better switch the 591mL bottles of Coke to
600mL. The
> sheer fact of me losing out on the extra 100mL
of caffeine guarantees I will
> never buy one of these six pack
packages :). The least they could have done
> was make the 500mL
bottle smaller so that you dont have giant empty space
> between the
lid and the liquid.
>
> Still, yet one more sign of progress.
>
> Mike
>
> --
> "The boy is dangerous, they
all sense it why can't you?"
>
Paul Trusten,
R.Ph.
Public Relations Director
U.S. Metric Association, Inc.
Phone
(432)528-7724
www.metric.org
3609
Caldera Boulevard, Apartment 122
Midland TX 79707-2872 USA
mailto:[EMAIL PROTECTED]
http://home.grandecom.net/~trusten
--
"The boy is dangerous, they all sense it why can't you?"
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