Dear GOOD people,

I want to comment on you page at 
http://awesome.goodmagazine.com/transparency/013/transparency013burningfuel.html

You may not be aware but your choice of measures makes it difficult for an international reader to comprehend what you are on about and therefore makes it almost impossible to encourage anyone to do anything about the worldwide problem you are attempting to address.

As examples:

When you write gallon, which gallon do you mean?
If it is a gallon (USA) does this mean that you think peak oil and peak energy are USA-only problems and are irrelevant to the rest of the world.

When you use the word calorie, which calorie do you mean?
I know of about 30 different calories including the original one used for human food in the USA (the amount of heat needed to heat 4 pounds of water by 1 degree Fahrenheit, Dr Lulu Hunt-Peters 1919)

When you use the word pounds, are you referring to pounds of mass or pounds of force?

As you know all of the research needed to provide the figures you quote were all done in metric units and then dumbed down for the citizens of the USA. This dumbing down, in my opinions, belittles the people of the USA unnecessarily by treating them as if they are all simple minded children.

Knowing that your overall goal is to:

What is GOOD?

GOOD is the integrated media platform for people who want to live well and do good. We are a company and community for the people, businesses, and NGOs moving the world forward. GOOD's mission is to provide content, experiences, and utilities to serve this community. (http://www.good.is/about/company.php )

Might I respectfully suggest that, to keep moving toward the goals of your website that you might also consider moving toward the use of the metric system.

These references might help:
http://www.metricationmatters.com/metric_conversion.html
http://www.metricationmatters.com/docs/AWordAboutGlobalWarming.pdf

Cheers,

Pat Naughtin

PO Box 305 Belmont 3216,
Geelong, Australia
Phone: 61 3 5241 2008

Metric system consultant, writer, and speaker, Pat Naughtin, has helped thousands of people and hundreds of companies upgrade to the modern metric system smoothly, quickly, and so economically that they now save thousands each year when buying, processing, or selling for their businesses. Pat provides services and resources for many different trades, crafts, and professions for commercial, industrial and government metrication leaders in Asia, Europe, and in the USA. Pat's clients include the Australian Government, Google, NASA, NIST, and the metric associations of Canada, the UK, and the USA. See http://www.metricationmatters.com for more metrication information, contact Pat at [email protected] or to get the free 'Metrication matters' newsletter go to: http://www.metricationmatters.com/newsletter to subscribe.

Reply via email to