I recognize you are making a point and not really asking the question.  
However, the numbers hang together approximately for the US gallon, and the 
nutritional (Big-C) Calorie or kilocalorie (once you get over Calorie or 
calorie, the five flavors only differ by about ±1%).

For an organization being "transparent," I would like to make the point that 
they ignore a couple of facts above the human:
*Humans exhale about 1 kg (2.2 lb) of CO2 per day.
*The 0.23 lb of "human waste" decays to a mixture of solids, CO2, and methane, 
the methane having 27X the greenhouse gas potential of an equal weight of CO2.  
They are perhaps a little opaque in ignoring that  (as well as the human can't 
go 97 km/h to save his life)


--- On Tue, 3/3/09, Pat Naughtin <[email protected]> wrote:

> From: Pat Naughtin <[email protected]>
> Subject: [USMA:43349] Burning Fuel
> To: "U.S. Metric Association" <[email protected]>
> Cc: "USMA Metric Association" <[email protected]>
> Date: Tuesday, March 3, 2009, 5:23 PM
> Dear GOOD people,
> 
> I want to comment on you page at
> http://awesome.goodmagazine.com/transparency/013/transparency013burningfuel.html
> 
> You may not be aware but your choice of measures makes it
> difficult for an international reader to comprehend what you
> are on about and therefore makes it almost impossible to
> encourage anyone to do anything about the worldwide problem
> you are attempting to address.
> 
> As examples:
> 
> When you write gallon, which gallon do you mean?
> If it is a gallon (USA) does this mean that you think peak
> oil and peak energy are USA-only problems and are irrelevant
> to the rest of the world.
> 
> When you use the word calorie, which calorie do you mean?
> I know of about 30 different calories including the
> original one used for human food in the USA (the amount of
> heat needed to heat 4 pounds of water by 1 degree
> Fahrenheit, Dr Lulu Hunt-Peters 1919)
> 
> When you use the word pounds, are you referring to pounds
> of mass or pounds of force?
> 
> As you know all of the research needed to provide the
> figures you quote were all done in metric units and then
> dumbed down for the citizens of the USA. This dumbing down,
> in my opinions, belittles the people of the USA
> unnecessarily by treating them as if they are all simple
> minded children.
> 
> Knowing that your overall goal is to:
> 
> What is GOOD?
> 
> GOOD is the integrated media platform for people who want
> to live well and do good. We are a company and community for
> the people, businesses, and NGOs moving the world forward.
> GOOD's mission is to provide content, experiences, and
> utilities to serve this community.
> (http://www.good.is/about/company.php )
> 
> Might I respectfully suggest that, to keep moving toward
> the goals of your website that you might also consider
> moving toward the use of the metric system.
> 
> These references might help:
> http://www.metricationmatters.com/metric_conversion.html
> http://www.metricationmatters.com/docs/AWordAboutGlobalWarming.pdf
> 
> Cheers,
> 
> Pat Naughtin
> 
> PO Box 305 Belmont 3216,
> Geelong, Australia
> Phone: 61 3 5241 2008
> 
> Metric system consultant, writer, and speaker, Pat
> Naughtin, has helped thousands of people and hundreds of
> companies upgrade to the modern metric system smoothly,
> quickly, and so economically that they now save thousands
> each year when buying, processing, or selling for their
> businesses. Pat provides services and resources for many
> different trades, crafts, and professions for commercial,
> industrial and government metrication leaders in Asia,
> Europe, and in the USA. Pat's clients include the
> Australian Government, Google, NASA, NIST, and the metric
> associations of Canada, the UK, and the USA. See
> http://www.metricationmatters.com for more metrication
> information, contact Pat at
> [email protected] or to get the free
> 'Metrication matters' newsletter go to:
> http://www.metricationmatters.com/newsletter to subscribe.

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