If you consider only positional notation, you are correct.  However, I think 
you also need to consider which is "rounder", and which is larger.  This is 
obviously a 1 L bottle complying with US law.
 
However, the order does say "We're metric and we're ashamed."  It is legal to 
place the metric first.

--- On Sat, 3/21/09, [email protected] <[email protected]> wrote:

From: [email protected] <[email protected]>
Subject: [USMA:44037] RE: EU Metric Directive
To: "U.S. Metric Association" <[email protected]>
Date: Saturday, March 21, 2009, 1:13 PM

The number and its unit in *first place* (on the left) is most prominent and
"primary" in the English language.
  
For languages which are written from right to left, the indication on the right
is more prominent and primary.

---- Original message ----
>Date: Fri, 20 Mar 2009 16:21:42 -0700 (PDT)
>From: Jeremiah MacGregor <[email protected]>  
>Subject: Re: [USMA:43963] RE: EU Metric Directive  
>To: [email protected], "U.S. Metric Association"
<[email protected]>
>
>   I have a bottle of water in front of me.  The
>   contents states:
>    
>   33.8 FL OZ (1 QT 1.8 FL OZ) 1 LITER
>    
>   Which of the three units used would you consider to
>   be the primary unit?  All units are equal in font
>   type.
>    
>   Jerry
>        

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