Many of us write to various organizations and we do have an effect. 

I was thinking today as I booked some hotels, the reason Hilton and Starwood 
hotels (among others) list kilometers on their web sites is because I asked for 
the information to be included. Admittedly I write many letters that get 
nowhere. Casablanca fans is a case in point. I shipped a fan back to Casablanca 
last year because there were no metric in the installation instructions or on 
their web site. You know what? They shipped the fan back to me with metric 
instructions after calling me on the phone asking if they could do that. I had 
previously written to Casablanca in 2001 asking for this information to be 
included, they did nothing about it until 2008. I still had a record of that 
letter.

When it comes down to winning business in a bad economy it's time to say 
include metric or I'll buy elsewhere!

Mike Payne

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