Bill:
In the typical U.S. manner, ignorant of the non-AngloSaxon cultures, the 
proponents of metrication in the 1970s debated how to pronounce giga (yes!). 
The enlightened among the proponents realized that the word outside the A-S 
sphere pronounces most letters, or their standardized combination (French, 
German), always the same. Many languages are outright phonetic, meaning that 
each letter has the same pronunciation in all situations and often even its 
name is simply the sound it represents. Thus worldwide, the sameness of the two 
g g was established from inception, generations before the US started to 
reinvent the wheel. It took decades before this world-wide "common sense" 
prevailed in the U.S. (thanks to gigabytes on disks imported from abroad?), but 
apparently not 100 % yet. 

There was never any doubt among many on the Metric Board, ASTM, ANMC, USMA as 
to the "right" (i.e. worldwide prevalent) pronunciation. It cost US some money 
before the others smarted out on this issue. Too bad that the NBS (now NIST) 
posters, prescribing jiga, are still about. As with the -er  -re issue -- the 
provincial thinking helped to kill metricating USA.

Stan Jakuba
PS: I took it as self-evident that the "G" dispute had nothing to do with the 
brevity discussion
  ----- Original Message ----- 
  From: Bill Hooper 
  To: Stan Jakuba 
  Sent: 09 Jul 14, Tuesday 22:22
  Subject: Re: [USMA:45245] Re: Brevity


  Stan, 


  I admit that I know computer memory is sometimes measured in gigabites and 
that this is usually pronounced with the hard "g". However, I have not been led 
to believe that the hard "g" for the SI prefix (giga) is universal.


  I have always understood that the Greek "giga" is the root of such words as 
"giant" and "gigantic", and hence would be pronounced with the soft "g" sound. 
Even the name of the letter,"g", is pronounced with a soft "g"


  I realize also that pronouncing "giga" as "jih-guh" is inconsistent since 
that has the first "g" soft and the second "g" hard.


  I thought (still think?) the jury is out on this question but I am open 
arguments to the contrary.




  By the way, the pronunciation of "giga" is not relevant to the point I was 
making (recopied below). That had to do with the length/complexity if the 
unit's pronunciation, not whether the "g" is soft or hard.


  Regards,
  Bill


  On  Jul 14 , at 11:50 AM, Stan Jakuba wrote:
    Bill, are you telling a computer store clerk how much computer memory you 
want in jig....? Everybody else says gig.... (as in giggle) latest since 1980. 
Thus a gig-a-watt, not jig...
      ----- Original Message -----
      From: Bill Hooper


      On  May 10 , at 9:45 PM, Stan Jakuba wrote:
        As another example, ... the same with GW. Let's use only the symbol, 
not the word gigawatt, and pronounce it  g  w .


      This one example does not illustrate your point well. Your point was that 
pronouncing the letters of the symbol is simpler (or at least shorter) than 
pronouncing the name of the unit.


      Pronouncing the letters of the symbol "GW" is LONGER than pronouncing the 
name "gigawatt":


           "GW" is pronounced "gee dub-uhl-you", four syllables.


           "Gigawatt" is pronounced "jig-a-watt", only three syllables.

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