Well, I might have been too quick to blame the reporter or the AP Style Guide.  
Once again, it is "investigative reporting" of a press release.
 
Here is a link to the "Policy Briefer" by UCLA and the authors:
http://www.healthpolicy.ucla.edu/pubs/files/Soda%20PB%20FINAL%203-23-09.pdf
 
It is all fluid ounces and gallons, teaspoons and pounds of sugar. The calorie 
is the most metric unit used in the whole paper.

--- On Wed, 10/14/09, John M. Steele <[email protected]> wrote:


From: John M. Steele <[email protected]>
Subject: Re: [USMA:46017] gallons of soda
To: "U.S. Metric Association" <[email protected]>
Date: Wednesday, October 14, 2009, 10:14 AM






While not print media, they probably use the AP Style Guide.  The AP is 
dedicated to preventing Americans from seeing those nasty, metric words (even 
when the metric is required by law and the more sensible measure).

--- On Wed, 10/14/09, Pierre Abbat <[email protected]> wrote:


From: Pierre Abbat <[email protected]>
Subject: [USMA:46017] gallons of soda
To: "U.S. Metric Association" <[email protected]>
Date: Wednesday, October 14, 2009, 8:45 AM



NPR's Morning Edition just aired a story about obesity, read the fluid ounce 
figure from a liter bottle, and stated a statistic about the consumption of 
soda in gallons. Since soda has been sold in two-liter bottles for almost as 
long as I can remember, how can they expect Americans, even those who don't 
know their own height in meters, to understand gallons of soda?

Pierre

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