I return to belaboring the Dove Body Wash in lighting of the discussion on amending FPLA to permissive-metric-only and the FMI position rant on the subject.
It is obvious that FMI advocates using only the Customary contents to determine unit pricing. The difference between 200 mL and 6.76 fl oz is pretty small; however, the error to the mistaken 6.67 fl oz is about 1.3%, and causes the unit price to be overstated, making Dove look pricey compared to competitors. It also suggests that when net contents are dual, the only correct way to determine unit price is for the label software to compare BOTH claims, determine the larger (just as inspectors would in net contents audits), and base the unit price on the larger claim. Since FMI considers the present law so perfect that any change would be an abomination, perhaps they would endorse calculating correct unit prices on that basis. ----- Forwarded Message ---- From: John M. Steele <[email protected]> To: [email protected] Sent: Thu, March 31, 2011 11:07:01 AM Subject: Interesting Customary Error -- Dove Body Wash We bought some other personal care product at Costco and the package included a small 200 mL bottle of Dove body wash. I happened to look at its net contents label today. It is labeled 6.67 FL.OZ. / 200 mL. While I couldn't quite do it in my head, that didn't seem quite right. 200 mL actually converts to 6.76 fl oz, actually a bit over, but they have to round down. They apparently reversed two digits when making the label artwork. I assume the 200 mL is the real fill.
